The Impact of a Product-Harm Crisis on Marketing Effectiveness von Van Heerde, Harald, Helsen, Kristiaan, Dekimpe, Marnik G

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Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics After a Product-Harm Crisis von ZHAO, YI, ZHAO, YING, HELSEN, KRISTIAAN

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DEPART: Decomposing Prices Using Atheoretical Regression Trees von Lu, Huidi, van der Lans, Ralf, Helsen, Kristiaan, Gauri, Dinesh K.

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Weathering product-harm crises von Cleeren, Kathleen, Dekimpe, Marnik G., Helsen, Kristiaan

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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns von Helsen, Kristiaan, Jedidi, Kamel, DeSarbo, Wayne S.

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Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models von Helsen, Kristiaan, Schmittlein, David C

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Weathering product-harm crises von Cleeren, Kathleen, Dekimpe, Marnik, Helsen, Kristiaan

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Toward an understanding of price wars: Their nature and how they erupt von Heil, Oliver P, Helsen, Kristiaan

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The impact of a product-harm crisis on marketing effectiveness von van Heerde, Harald J, Helsen, Kristiaan, Dekimpe, Marnik

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Some Characterizations of Stockpiling Behavior under Uncertainty von Helsen, Kristiaan, Schmittlein, David C.

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Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers von Helsen, Kristiaan, Schmittlein, David

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Competitive Reactions to Market Entry: Explaining Interfirm Differences von Gatignon, Hubert, Anderson, Erin, Helsen, Kristiaan

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A Computational Study of Replicated Clustering with an Application to Market Segmentation von Helsen, Kristiaan, Green, Paul E.

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How does a product market's typical price-promotion pattern von Helsen, Kristiaan, Schmittlein, David C

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Cross-Validation Assessment Of Alternatives To Individual-L von Green, Paul E, Helsen, Kristiaan

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Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study von Green, Paul E., Helsen, Kristiaan

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How does a product market's typical price-promotion pattern affect the timing of households' purchases? An empirical study using UPC scanner data von Helsen, Kristiaan, Schmittlein, David C

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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns von Helsen, Kristiaan, Jedidi, Kamel, DeSarbo, Wayne S.

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Conjoint Internal Validity Under Alternative Profile Presentations von Green, Paul E., Helsen, Kristiaan, Shandler, Bruce

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Competitive Reactions To Market Entry: Explaining Interfirm von Gatignon, Hubert, Anderson, Erin, Helsen, Kristiaan

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