Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions von Srinivasan, Shuba, Hanssens, Dominique M.

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The Direct and Indirect Effects of Advertising Spending on Firm Value von Joshi, Amit, Hanssens, Dominique M.

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The Uterine Spiral Arteries In Human Pregnancy: Facts and Controversies von Pijnenborg, R., Vercruysse, L., Hanssens, M.

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The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth von Villanueva, Julian, Yoo, Shijin, Hanssens, Dominique M.

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The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research von Edeling, Alexander, Srinivasan, Shuba, Hanssens, Dominique M.

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New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry von Pauwels, Koen, Silva-Risso, Jorge, Srinivasan, Shuba, Hanssens, Dominique M.

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The use of Alamar Blue assay for quantitative analysis of viability, migration and invasion of choriocarcinoma cells von Al-Nasiry, S., Geusens, N., Hanssens, M., Luyten, C., Pijnenborg, R.

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Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products von Kim, Ho, Hanssens, Dominique M.

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Visually induced postural reactivity is velocity-dependent at low temporal frequencies and frequency-dependent at high temporal frequencies von Hanssens, J.-M., Allard, R., Giraudet, G., Faubert, J.

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Do Promotions Benefit Manufacturers, Retailers, or Both? von Srinivasan, Shuba, Pauwels, Koen, Hanssens, Dominique M, Dekimpe, Marnik G

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The value of empirical generalizations in marketing von Hanssens, Dominique M.

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The past, present, and future of measurement and methods in marketing analysis von Ding, Yu, DeSarbo, Wayne S., Hanssens, Dominique M., Jedidi, Kamel, Lynch, John G., Lehmann, Donald R.

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The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity von Pauwels, Koen, Hanssens, Dominique M., Siddarth, S.

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Demonstrating the Value of Marketing von Hanssens, Dominique M., Pauwels, Koen H.

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Arguments en faveur d’une recherche à l’interface Marketing–Finance von Hanssens, Dominique M.

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Acceptance, reliability and confidence of diagnosis of fetal and neonatal virtuopsy compared with conventional autopsy: a prospective study von Cannie, M., Votino, C., Moerman, PH, Vanheste, R., Segers, V., Van Berkel, K., Hanssens, M., Kang, X., Cos, T., Kir, M., Balepa, L., Divano, L., Foulon, W., De Mey, J., Jani, J.

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Competitive Reactions to Advertising and Promotion Attacks von Steenkamp, Jan-Benedict E. M, Nijs, Vincent R, Hanssens, Dominique M, Dekimpe, Marnik G

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P272 Manual lymph drainage does not substantially improve the effect of decongestive lymphatic therapy in people with breast cancer-related lymphoedema (EFforT-BCRL trial): a multi... von De Vrieze, T., Gebruers, N., Nevelsteen, I., Fieuws, S., Thomis, S., De Groef, A., Tjalma, W., Belgrado, J.-P., Vandermeeren, L., Monten, C., Hanssens, M., Devoogdt, N.

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Performance Regimes and Marketing Policy Shifts von Pauwels, Koen, Hanssens, Dominique M

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Clinical Predictive Value of Real-Time PCR Quantification of Human Cytomegalovirus DNA in Amniotic Fluid Samples von Goegebuer, T, Van Meensel, B, Beuselinck, K, Cossey, V, Van Ranst, M, Hanssens, M, Lagrou, K

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