What drives technology-enhanced storytelling immersion? The role of digital humans von Sung, Eunyoung (Christine), Danny Han, Dai-In, Bae, Sujin, Kwon, Ohbyung

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Augmented reality advertising via a mobile app von Sung, Eunyoung (Christine), Han, Dai‐In Danny, Choi, Yung Kyun

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Emotional responses to narrative content: A comparative study on consumer food choice intentions von Danny Han, Dai-In, Orlowski, Marissa

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Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies von Sung, Eunyoung (Christine), Han, Dai‐In Danny, Choi, Yung Kyun, Gillespie, Brian, Couperus, Anja, Koppert, Marc

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Taking pleasure in distinction: Unlocking specialty coffee preference von Mitas, Ondrej, Han, Danny, Struijer, Belle, Willems, Lotte, Chatwick, Thomas

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Deconstructing Immersion in the Experience Economy Framework for Immersive Dining Experiences through Mixed Reality von Han, Dai-In Danny, Boerwinkel, Malu, Haggis-Burridge, Mata, Melissen, Frans

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Designing Immersive Sustainable Food Experiences in Augmented Reality: A Consumer Participatory Co-Creation Approach von Han, Dai-In Danny, Abreu E Silva, Sílvia Gabriela, Schröder, Kay, Melissen, Frans, Haggis-Burridge, Mata

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Virtual reality consumer experience escapes: preparing for the metaverse von Han, Dai-In Danny, Bergs, Yoy, Moorhouse, Natasha

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Consumer engagement via interactive artificial intelligence and mixed reality von Sung, Eunyoung (Christine), Bae, Sujin, Han, Dai-In Danny, Kwon, Ohbyung

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Esports matrix: Structuring the esports research agenda von Cranmer, Eleanor E, Han, Dai-In Danny, van Gisbergen, Marnix, Jung, T

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The role of immersive technology in Customer Experience Management von Tom Dieck, M. Claudia, Han, Dai-in Danny

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Metaverse for service industries: Future applications, opportunities, challenges and research directions von Jung, Timothy, Cho, Justin, Han, Dai-In Danny, Ahn, Sun Joo (Grace), Gupta, Mansi, Das, Gopal, Heo, Cindy Yoonjoung, Loureiro, Sandra Maria Correia, Sigala, Marianna, Trunfio, Mariapina, Taylor, Alexandra, tom Dieck, M. Claudia

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An Emotional Roller Coaster: Electrophysiological Evidence of Emotional Engagement during a Roller-Coaster Ride with Virtual Reality Add-On von Bastiaansen, Marcel, Oosterholt, Monique, Mitas, Ondrej, Han, Danny, Lub, Xander

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Translating Tourist Requirements into Mobile AR Application Engineering Through QFD von Han, Dai-In Danny, Jung, Timothy, Tom Dieck, M. Claudia

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Spatial planning offshore wind energy farms in California for mediating fisheries and wildlife conservation impacts von White, Crow, Wang, Yi-Hi, Walter, Ryan K., Ruttenberg, Benjamin I., Han, Danny, Newman, Eli, Deyle, Ethan R., Gopal, Sucharita, Kaufman, Les

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When XR meets the Metaverse: Advancing new realities in an evolving space von Claudia tom Dieck, M., Han, Dai-In Danny, Jung, Timothy

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The 3D food printing pyramid of gastronomy: A structured approach towards a future research agenda von Meijers, Maud G.J., Han, Dai-In (Danny)

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Virtual and Augmented Reality Technologies to Enhance the Visitor Experience in Cultural Tourism von Han, Dai-In Danny, Weber, Jessika, Bastiaansen, Marcel, Mitas, Ondrej, Lub, Xander

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PROJECTION DEVICE WITH TOUCH SENSITIVE KEYPAD von HAN DANNY

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Image-rendering unit for a projection device von Salvatori, Phillip H, Han, Danny

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