Development of a Buyer Persona Strategy for the Design of a Digital Platform Focused on the Livestock Sector in the Colombian Caribbean Zone von Gustavo Adolfo Ramos Gélvez, Cindy Lorena García Pinto, Fanny Matilde Pinzon Candelario, Lina María Wadnípar Cano, Yaneth de Jesús Galindo Mora, Yamile Rojas Mora, Luis Miguel Barreto Lopez, Claudia María Vitola Otálora

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