Processes and Effects in the Construction of Social Reality: Construct Accessibility as an Explanatory Variable von SHRUM, L. J., O'GUINN, THOMAS C.

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Consuming the West: Reading the Western Film von O' Guinn, Thomas C

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Brand Community and the Sociology of Brands von Muniz, Albert, O' Guinn, Thomas C

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Compulsive consumption and credit abuse von Faber, Ronald J., O'Guinn, Thomas C.

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Classifying Compulsive Consumers: Advances in the Development of a Diagnostic Tool von Faber, Ronald J, O' Guinn, Thomas C

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Ethnicity, acculturation, and the importance of product attributes von Faber, Ronald J., O'Guinn, Thomas C., McCarty, John A.

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"Compulsive Consumption" von Faber, Ron, Guinn, Thomas O', Krych, Raymond

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The Family VCR: Ordinary Family Life with a Common Textual Product von O' Guinn, Thomas C, Meyer, Timothy P, McNeil, Mary E

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Acculturation and Perceived Family Decision-Making Input among Mexican American Wives von O'Guinn, Thomas C., Imperia, Giovanna, MacAdams, Elizabeth A.

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Subcultural Influences on Family Decision Making von O' Guinn, Thomas C, Faber, Ronald J, Imperia, Giovanna

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"Mass Mediated Consumer Socialization: Nono-Utilitarian and Dysfunctional Outcomes" von O' Guinn, Thomas C, Faber, Ronald J

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Televised portrayals of Hispanics:: A comparison of ethnic perceptions von Faber, Ronald J., O'Guinn, Thomas C., Meyer, Timothy P.

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Heroes, Villains, Wildcats and Marketing Science Discussion of New Directions in Consumer Behavior and Consumer Research von O' Guinn, Thomas C

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"New Perspectives on Acculturation: The Relationship of General and Role Specific Acculturation With Hispanics' Consumer Attitudes" von O' Guinn, Thomas C, Faber, Ronald J

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Processes and Effects in the Construction of Normative Consumer Beliefs: The Role of Television von Shrum, L J, O' Guinn, Thomas C, Semenik, Richard J, Faber, Ronald J

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Diversity in the ethnic media audience: A study of Spanish language broadcast preference in the U.S von Faber, Ronald J., O'Guinn, Thomas C., Meyer, Timothy P.

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"Acculturation: The Impact of Divergent Paths on Buyer Behavior" von O' Guinn, Thomas C, Lee, Wei-Na, Faber, Ronald J

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"Family Decision Making Role Perceptions Among Mexican-American and Anglo Wives: A Cross Cultural Comparison" von Imperiale, Giovana, O' Guinn, Thomas C, MacAdams, Elizabeth A

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The Cultivation of Consumer Norms von O' Guinn, Thomas C, Faber, Ronald J, Curias, Nadine J J, Schmitt, Kay

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"The Micawber Connection: Subjective Discretionary Income" von Wells, William D, O' Guinn, Thomas C, Horn, Martin I

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