Authenticity under threat: When social media influencers need to go beyond self-presentation von Audrezet, Alice, de Kerviler, Gwarlann, Guidry Moulard, Julie

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Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity von Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne Garretson

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What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity von Moulard, Julie Guidry, Garrity, Carolyn Popp, Rice, Dan Hamilton

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The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information von Wanjugu, Sabinah, Moulard, Julie Guidry, Sinha, Mona

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Examining customer‐created guilt in a service context von Pounders, Kathrynn R., Moulard, Julie Guidry, Babin, Barry J.

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To what is the review process relevant? von Babin, Barry J, Moulard, Julie Guidry

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Psychological ownership: a social marketing advertising message appeal?: Not for women von Anne Garretson Folse, Judith, Guidry Moulard, Julie, Raggio, Randle D.

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The authentic virtual influencer: Authenticity manifestations in the metaverse von Koles, Bernadett, Audrezet, Alice, Moulard, Julie Guidry, Ameen, Nisreen, McKenna, Brad

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Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products von Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne Garretson

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Guest editorial von Moulard, Julie Guidry, Pounders, Kathrynn

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Guest editorial von Julie Guidry Moulard, Pounders, Kathrynn

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Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries von Freling, Ryan E., Moore Koskie, Melanie, Freling, Traci H., Moulard, Julie G., Crosno, Jody L.

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Artist Authenticity: How Artists' Passion and Commitment Shape Consumers' Perceptions and Behavioral Intentions across Genders von Moulard, Julie Guidry, Rice, Dan Hamilton, Garrity, Carolyn Popp, Mangus, Stephanie M.

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To what is the review process relevant?: What’s right and what’s wrong with peer review for academic business journals von Babin, Barry J., Moulard, Julie Guidry

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Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours von Helm, Amanda E, Moulard, Julie Guidry, Richins, Marsha

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Establishing human brands: determinants of placement success for first faculty positions in marketing von Close, Angeline G., Moulard, Julie Guidry, Monroe, Kent B.

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A bridge to relevance: on the history of the Academy of Marketing Science® (AMS) von Babin, Barry J., Moulard, Julie Guidry, Lindquist, Jay D.

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Unraveling consumer suspense: The role of hope, fear, and probability fluctuations von Moulard, Julie Guidry, Kroff, Michael W., Folse, Judith Anne Garretson

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Authenticity Under Threat: When Social Media Influencers Need To Go Beyond Passion von Audrezet, Alice, de Kerviler, Gwarlann Caffier, Moulard, Julie Guidry

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Investigating the persuasive impact of online textual content: A narrative theory approach von Cassar, Mario

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