A Social Institutional Approach to Identifying Generation Cohorts in China with a Comparison with American Consumers von Hung, Kineta H, Gu, Flora Fang, Yim, Chi Kin (Bennett)

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Online influencer marketing von Leung, Fine F., Gu, Flora F., Palmatier, Robert W.

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Contract learning in the aftermath of exchange disruptions: An empirical study of renewing interfirm relationships von Zhang, Chun, Bai, Xuan, Gu, Flora F.

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Observer Effects of Punishment in a Distribution Network von Wang, Danny T., Gu, Flora F., Dong, Maggie Chuoyan

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The role of sales representatives in cross-cultural business-to-business relationships von Gu, Flora F., Wang, Jeff Jianfeng, Wang, Danny T.

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Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention von Gu, Flora F., Leung, Fine F., Wang, Danny T., Tang, Yi

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IMPROVING MEDIA DECISIONS IN CHINA: A Targetability and Cost-Benefit Analysis von Hung, Kineta, Gu, Flora Fang, Tse, David K.

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The role of program fairness in asymmetrical channel relationships von Gu, Flora F., Wang, Danny T.

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When does FDI matter? The roles of local institutions and ethnic origins of FDI von Wang, Danny T., Gu, Flora F., Tse, David K., Yim, Chi Kin (Bennett)

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Intra- and Interfirm Coordination of Export Manufacturers: A Cluster Analysis of Indigenous Chinese Exporters von Zhang, Chun, Hu, Zuohao, Gu, Flora F.

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When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides von Gu, Flora F., Hung, Kineta, Tse, David K.

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Managing Distributors' Changing Motivations over the Course of a Joint Sales Program von Gu, Flora F., Kim, Namwoon, Tse, David K., Wang, Danny T.

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International advertising von Taylor, Charles R, Ewing, Michael T, Salzberger, Thomas, Sinkovics, Rudolf R, Polyorat, Kawpong, Alden, Dana L, Hung, Kineta, Gu, Flora Fang, Tse, David K, Stafford, Marla Royne, Liu, Scott S, Johnson, Keith F, Zou, Shaoming, Zhou, Shuhua, Zhou, Peiqin, Xue, Fei

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JUSTICE-BASED SERVICE RECOVERY EXPECTATIONS: MEASUREMENT AND ANTECEDENTS von Chi Kin (Bennett) Yim, Flora Fang Gu, Kimmy Wa Chan, Tse, David K

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