Reforming public services: does service logic have anything to offer? von Grönroos, Christian

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Conceptualising value co-creation: A journey to the 1970s and back to the future von Grönroos, Christian

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Value co-creation in service logic: A critical analysis von Grönroos, Christian

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A service perspective on business relationships: The value creation, interaction and marketing interface von Gronroos, C

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Business model innovation through the adoption of service logic: evolving to servification von Grönroos, Christian

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Critical service logic: making sense of value creation and co-creation von Grönroos, Christian, Voima, Päivi

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Service logic revisited: who creates value? And who co-creates? von Gronroos, Christian

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Service as business logic: implications for value creation and marketing von Grönroos, Christian, Ravald, Annika

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Value-in-use and service quality: do customers see a difference? von Medberg, Gustav, Grönroos, Christian

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Health service literacy: complementary actor roles for transformative value co-creation von Davey, Janet, Grönroos, Christian

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Relationship marketing readiness: theoretical background and measurement directions von Grönroos, Christian

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The relationship marketing process: communication, interaction, dialogue, value von Gronroos, Christian

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Internationalization strategies for services: a retrospective von Grönroos, Christian

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Adopting a service logic for marketing von Gronroos, Christian

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Marketing as promise management: regaining customer management for marketing von Grönroos, Christian

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Language use in services: Recent advances and directions for future research von Holmqvist, Jonas, Van Vaerenbergh, Yves, Grönroos, Christian

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Communication-in-use: customer-integrated marketing communication von Finne, Åke, Grönroos, Christian

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Explaining the servitization paradox: a configurational theory and a performance measurement framework von Brax, Saara A, Calabrese, Armando, Levialdi Ghiron, Nathan, Tiburzi, Luigi, Grönroos, Christian

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How buyer–seller relationship orientation affects adaptation of sales processes to the buying process von Viio, Paul, Grönroos, Christian

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Adopting a service logic in manufacturing: Conceptual foundation and metrics for mutual value creation von Grönroos, Christian, Helle, Pekka

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