A Practitioner’s Comment on Aimee L. Drolet and Donald G. Morrison’s “Do We Really Need Multiple-Item Measures in Service Research?” von Grapentine, Terry H.

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TAMING THE TROUBLEMAKER von Grapentine, Terry H

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We Need to Combine Theory with Practice von Grapentine, Terry H

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From Information to Theory von Grapentine, Terry H, Teas, R Kenneth

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The Right Questions von Dianne Altman Weaver, Grapentine, Terry H

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Testing market positioning themes: a perceptual mapping approach von Teas, R. Kenneth, Grapentine, Terry H.

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A Feeling for the Consumer von Grapentine, Terry H

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SOMETHING OUT OF NOTHING von Grapentine, Terry H

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Movie ratings the Bayesian way von Grapentine, Terry H

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What Really Affects Behavior? von Grapentine, Terry H, Weaver, Dianne Altman

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Business goals are key to proper MR von Grapentine, Terry H, Dianne Altman Weaver

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Demystifying brand equity von Teas, R Kenneth, Grapentine, Terry H

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Lay the Foundation for CMO Success von Grapentine, Terry H, Dwight, David

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The 7 Golden Rules von Grapentine, Terry H, Dianne Altman Weaver

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Point/counterpoint von Foster, Leona, Ippensen, Carl, Malhotra, Naresh K, Grapentine, Terry H

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