Adoption, rejection, or convergence: Consumer attitudes toward book digitization von Chen, Steven, Granitz, Neil

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Applying Ethical Theories: Interpreting and Responding to Student Plagiarism von Granitz, Neil, Loewy, Dana

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DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation von Pichler, Shaun, Kohli, Chiranjeev, Granitz, Neil

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Now It's Personal: Antecedents and Outcomes of Rapport Between Business Faculty and Their Students von Granitz, Neil A., Koernig, Stephen K., Harich, Katrin R.

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Individual, Social and Organizational Sources of Sharing and Variation in the Ethical Reasoning of Managers von Granitz, Neil A.

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Building self-brand connections: Exploring brand stories through a transmedia perspective von Granitz, Neil, Forman, Howard

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Actual and Perceived Sharing of Ethical Reasoning and Moral Intent among In-Group and Out-Group Members von Granitz, Neil A., Ward, James C.

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Textbooks for the YouTube generation? A case study on the shift from text to video von Granitz, Neil, Kohli, Chiranjeev, Lancellotti, Matthew P.

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Web 2.0 and Marketing Education: Explanations and Experiential Applications von Granitz, Neil, Koernig, Stephen K.

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Progressive Yet Traditional: The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements von Koernig, Stephen K., Granitz, Neil

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Teaching About Marketing and Teaching Marketing With Innovative Technology: Introduction to the Special Edition von Granitz, Neil, Pitt, Leyland

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Choosing Business as a College Major: A Survey of High School Students von Granitz, Neil, Chen, Steven, Kohli, Keerit K

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Progressive Yet Traditional von Koerning, Stephen K., Granitz, Neil

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The Best of Times is Now: A study of the gay subculture's attitudes toward time von Brodowsky, Glen, Granitz, Neil, Anderson, Beverlee

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Creating and Diffusing a Technology Champion Course von Granitz, Neil, Hugstad, Paul

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Now it's personal: Antecedents and outcomes of rapport between business faculty and their students von Granitz, Neil A, Koernig, Stephen A, Harich, Katrin R

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Applying E-Marketing Strategies to Online Distance Learning von Granitz, Neil, Greene, C. Scott

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Active Learning and Morality: Incorporating Greater Meaning into Marketing Education von Granitz, Neil A.

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The Best of Times is Now von Brodowsky, Glen, Granitz, Neil, Anderson, Beverlee

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Virtual Community: A Sociocognitive Analysis von Granitz, Neil A, Ward, James C

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