Using promotional messages to manage the effects of brand and self-image on brand evaluations von Graeff, Timothy R.

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Consumption situations and the effects of brand image on consumers' brand evaluations von Graeff, Timothy R.

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Using an In-Class Simulation in the First Accounting Class: Moving From Surface to Deep Learning von Phillips, Mary E., Graeff, Timothy R.

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Collecting and using personal data: consumers’ awareness and concerns von Graeff, Timothy R, Harmon, Susan

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Reducing uninformed responses: The effects of product-class familiarity and measuring brand knowledge on surveys von Graeff, Timothy R.

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Image congruence effects on product evaluations: The role of self‐monitoring and public/private consumption von Graeff, Timothy R.

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Comprehending product attributes and benefits: The role of product knowledge and means-end chain inferences von Graeff, Timothy R.

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Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption von Graeff, Timothy R.

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Exploring consumers' answers to survey questions: Are uninformed responses truly uninformed? von Graeff, Timothy R.

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Uninformed response bias in telephone surveys von Graeff, Timothy R

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Bringing Reflective Learning to the Marketing Research Course: A Cooperative Learning Project Using Intergroup Critique von Graeff, Timothy R.

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Measuring Intellectual Contributions for Achieving the Mission of the College of Business von Graeff, Timothy R.

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Product comprehension and promotional strategies von Graeff, Timothy R.

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Strategic Teaching for Active Learning von Graeff, Timothy R.

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Alumni Perceptions of a Move to NCAA Division IA Football Membership von Roy, Donald P., Harmon, Susan K., Graeff, Timothy R.

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USING PARABLES TO TEACH MARKETING von Graeff, Timothy R

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Repositioning a University through NCAA Division I-A Football Membership von Roy, Donald P., Graeff, Timothy R., Harmon, Susan K.

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Repositioning a University Through NCAA Division I-A Football Membership von Roy, Donald P, Graeff, Timothy R, Harmon, Susan K

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Comprehending Product Attributes and Benefits: The Role of Product Knowledge and MeansEnd Chain Inferences: ABSTRACT von Graeff, Timothy R

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Consumption Situations and the Effects of Brand Image on Consumers' Brand Evaluations: ABSTRACT von Graeff, Timothy R

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