Overchoice and Assortment Type: When and Why Variety Backfires von Gourville, John T, Soman, Dilip

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Pennies‐a‐Day: The Effect of Temporal Reframing on Transaction Evaluation von Gourville, John T.

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Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption von Gourville, John T., Soman, Dilip

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Transaction Decoupling: How Price Bundling Affects the Decision to Consume von Soman, Dilip, Gourville, John T.

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The Effects of Monetary Magnitude and Level of Aggregation on the Temporal Framing of Price von Gourville, John T.

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The consumer psychology of mail-in rebates von Gourville, John T, Soman, Dilip

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The Effect of Implicit versus Explicit Comparisons on Temporal Pricing Claims von Gourville, John T.

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Valuing the Cause Marketing Relationship von Gourville, John T., Rangan, V. Kasturi

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Managing price expectations through product overlap von Gourville, John T., Moon, Youngme

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Eager sellers and stony buyers: understanding the psychology of new-product adoption von Gourville, John T

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Pricing to Create Shared Value von Bertini, Marco, Gourville, John T

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HBR Case Study: Time for a Unified Campaign? von Bertini, Marco, Gourville, John T

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Holding fast von Gourville, John T

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L'effet des comparaisons implicites et explicites sur la formulation temporelle des prix von Gourville, John T.

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EXCERPT: The Curse of Innovation von GOURVILLE, JOHN T.

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The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption von GOURVILLE, JOHN T, SOMAN, DILIP

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The curse of innovation.(changing consumer behavior) von Gourville, John T

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How Packaging Services Can Hurt Consumption: The Potential Downside of Bundling von Gourville, John T., Soman, Dilip

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Store Variety and Price Perceptions: The Role of Overlap von Gourville, John T, Moon, Youngne

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EAGER SELLERS & STONY BUYERS: Understanding the Psychology of New-Product Adoption von Gourville, John T

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