Consumer Satisfaction and Perceived Quality: Complementary or Divergent Constructs? von Gotlieb, Jerry B, Grewal, Dhruv, Brown, Stephen W

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Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility von Gotlieb, Jerry B., Sarel, Dan

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Understanding the Effects of Nurses on the Process by Which Patients Develop Hospital Satisfaction von Gotlieb, Jerry B

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Effects of price advertisements on perceived quality and purchase intentions von Gotlieb, Jerry B., Sarel, Dan

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The influence of type of advertisement, price, and source credibility on perceived quality von Gotlieb, Jerry B., Sarel, Dan

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Understanding the Effects of Nurses, Patients' Hospital Rooms, and Patients' Perception of Control on the Perceived Quality of a Hospital von Gotlieb, Jerry B.

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An Investigation Into The Effects Of Advertised Reference Prices On The Price Consumers Are Willing To Pay For the Product von Gotlieb, Jerry B., Fitzgerald, Cyndy Thomas

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Communicating Price-Quality Relationships von Gotlieb, Jerry B.

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An application of the elaboration likelihood model von Gotlieb, Jerry B, Swan, John E

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Influence of Price on Aspects of Consumers' Cognitive Process von Gotlieb, Jerry B, Dubinsky, Alan J

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Consumer decision making: A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change supplie... von Gotlieb, Jerry B., Schlacter, John L., Louis, Robert D. St

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Developing more effective price communications in services marketing von Gotlieb, Jerry B

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Understanding the effects of nurses on the process by which patients develop hospital satisfaction von Gotlieb, Jerry B

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Developing More Effective Price Communication In Services M von Gotlieb, Jerry B

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Humorous services advertising: What are the roles of sex, appreciation of humor, and appropriateness of humor? von Fugate, Douglas, Gotlieb, Jerry, Bolton, Dawn

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Three of the key variables that help explain how consumers develop their perception of the quality of organizations marketing services von Gotlieb, Jerry, Bolton, Dawn Langkamp

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Consumer Decision Making: A Model of the Effects of Involvement, Source Credibility, and Location on the Size of the Price Difference Required to Induce Consumers to Change Supplie... von Gotlieb, Jerry B, Schlacter, John L, St Louis, Robert D

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Three of the Key Variables That Help Explain How Consumers Develop Their Perception of the Quality of Organizations Marketing Services von Gotlieb, Jerry B., Bolton, Dawn Langkamp

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Humorous Services Advertising: What Are the Roles of Sex, Appreciation of Humor, and Appropriateness of Humor? von Fugate, Douglas L., Gotlieb, Jerry B., Bolton, Dawn

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Explaining consumers' reactions to price changes in service industries: The effects of the location of the service provider, the credibility of the information source and the impor... von Gotlieb, Jerry, Gwinner, Robert, Schlacter, John, St. Louis, Robert

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