The Role of Smart Technologies in French Hospitals’ Branding Strategies von Medina Aguerrebere, Pablo, Medina, Eva, Gonzalez Pacanowski, Toni

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Promoting Health Education through Mobile Apps: A Quantitative Analysis of American Hospitals von Medina Aguerrebere, Pablo, Medina, Eva, Gonzalez Pacanowski, Toni

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Promoting Hospitals’ Reputation through Smart Branding Initiatives. A Quantitative Analysis of the Best Hospitals in the United States von Medina-Aguerrebere, Pablo, Medina, Eva, González-Pacanowski, Toni

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Building Hospital Brands through Smart Technologies von Medina Aguerrebere, Pablo, Medina, Eva, Gonzalez Pacanowski, Toni

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Revamping hospitals’ online communication strategies: A humanistic approach to build meaningful brands von Medina Aguerrebere, Pablo, Medina, Eva, Gonzalez Pacanowski, Toni

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Promoting Health Brands through Social Media. A Quantitative Analysis about the World’s Best Cancer Hospitals von Medina-Aguerrebere, Pablo, Medina, Eva, González-Pacanowski, Toni

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Promoting health education through mobile apps: A quantitative analysis about the world’s best hospitals von Medina Aguerrebere, Pablo, Medina, Eva, Gonzalez Pacanowski, Toni

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Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in Spain von Medina Aguerrebere, Pablo, Medina, Eva, González Pacanowski, Toni

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Managing Social Media for Making Cancer Hospitals' Brands More Human: A Proposal Model based on a Literature Review von Medina Aguerrebere, Pablo, Medina, Eva, González Pacanowski, Toni

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Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brands von Pablo Medina Aguerrebere, Toni Gonzalez Pacanowski, Eva Medina

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Online reputation management in Spanish cancer patients’ associations: a proposal model von Medina-Aguerrebere, Pablo, Gonzalez-Pacanowski, Toni, Medina, Eva

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Online reputation management by cancer hospitals: A systematic literature review in the USA and Spain von Medina-Aguerrebere, Pablo, Gonzalez-Pacanowski, Toni, Medina, Eva

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Hospitals’ Corporate Communication Initiatives during the Covid-19 Outbreak: Experiences, Challenges and Future Opportunities von Medina Aguerrebere, Pablo, Gonzalez Pacanowski, Toni, Catalan Matamoros, Daniel

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Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in Spain von Medina Aguerrebere, Pablo, Medina, Eva, Gonzalez Pacanowski, Toni

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Branding cancer research institutions through social media platforms von Medina-Aguerrebere, Pablo, Medina, Eva, Gonzalez-Pacanowski, Toni

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Online Reputation Management in Canadian Hospitals von Medina Aguerrebere, Pablo, Gonzalez Pacanowski, Toni, Medina, Eva

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The Impact of Social Media on Hospitals’ Branding Initiatives: An Analysis about the World’s Best Hospitals von Medina Aguerrebere, Pablo, Medina, Eva, Gonzalez Pacanowski, Toni

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Interactividad en redes sociales para crear relaciones de confianza: ayuntamientos de navarra en tránsito von Zabala-Cia, Oroitz, Lorenzo-Sola, Francisco, González-Pacanowski, Toni

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Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brands von Medina Aguerrebere, Pablo, Gonzalez Pacanowski, Toni, Medina, Eva

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Online Reputation Management in Spanish Public Hospitals. A Quantitative Analysis von Medina Aguerrebere, Pablo, González Pacanowski, Toni, Medina, Eva

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