Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet von Goldberg, Marvin E., Gunasti, Kunter

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What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes von Pechmann, Cornelia, Zhao, Guangzhi, Goldberg, Marvin E., Reibling, Ellen Thomas

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Consumer decision making and aging: A commentary from a public policy/marketing perspective von Goldberg, Marvin E.

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The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness von Goldberg, Marvin E., Hartwick, Jon

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Why New Tobacco "Harm-Reduction" Products Should Be Regulated von Goldberg, Marvin E.

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Smokers’ misperceptions of light and ultra-light cigarettes may keep them smoking von Kozlowski, Lynn T, Goldberg, Marvin E, Yost, Berwood A, White, Erica L, Sweeney, Christine T, Pillitteri, Janine L

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Heightening Adolescent Vigilance toward Alcohol Advertising to Forestall Alcohol Use von Goldberg, Marvin E., Niedermeier, Keith E., Bechtel, Lori J., Gorn, Gerald J.

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Social Marketing: Are We Fiddling While Rome Burns? von Goldberg, Marvin E.

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The role of tobacco advertising and promotion: themes employed in litigation by tobacco industry witnesses von Goldberg, Marvin E, Davis, Ronald M, O’Keefe, Anne Marie

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Cross-country attraction as a motivation for product consumption von Goldberg, Marvin E, Baumgartner, Hans

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The effect of plain packaging on response to health warnings von Goldberg, M E, Liefeld, J, Madill, J, Vredenburg, H

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Mood, Awareness, and Product Evaluation von Gorn, Gerald J., Goldberg, Marvin E., Basu, Kunal

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Happy and sad TV programs: how they affect reactions to commercials von Goldberg, M.E, Gorn, G.J

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Understanding Materialism Among Youth von Goldberg, Marvin E., Gorn, Gerald J., Peracchio, Laura A., Bamossy, Gary

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American Media and the Smoking-related Behaviors of Asian Adolescents von GOLDBERG, MARVIN E.

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Correlation, Causation, and Smoking Initiation among Youths von GOLDBERG, MARVIN E.

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Loopholes and Lapses in the "1997 Tobacco Agreement": Some Devils in the Marketing Details von Goldberg, Marvin E., Kozlowski, Lynn T.

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Behavioral evidence of the effects of televised food messages on children von Gorn, Gerald J, Goldberg, Marvin E

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A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children von Goldberg, Marvin E.

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The role of tobacco advertising and promotion: themes employed in litigation by tobacco industry witnesses: Table 1 von Goldberg, Marvin E, Davis, Ronald M, O’Keefe, Anne Marie

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