Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media von Golan, Guy J., Manor, Ilan, Arceneaux, Phillip

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A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers von Himelboim, Itai, Golan, Guy J.

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Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects von Lee, Jiyoung, Walter, Nathan, Hayes, Jameson L., Golan, Guy J.

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New Perspectives on International Public Relations: Engaging Foreign Stakeholders von Golan, Guy J.

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Native Advertising and the Future of Mass Communication von Wojdynski, Bartosz W., Golan, Guy J.

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Social Media Activism in Response to the Influence of Political Parody Videos on YouTube von Lim, Joon Soo, Golan, Guy J.

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An Integrated Approach to Public Diplomacy von Golan, Guy J.

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Creative Strategies in Viral Advertising: An Application of Taylor's Six-Segment Message Strategy Wheel von Golan, Guy J., Zaidner, Lior

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International Media Communication in a Global Age von Golan, Guy, Johnson, Thomas, Wanta, Wayne

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Native Advertising as a New Public Relations Tactic von Sweetser, Kaye D., Ahn, Sun Joo (Grace), Golan, Guy J., Hochman, Asaf

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A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations von Himelboim, Itai, Golan, Guy J., Moon, Bitt Beach, Suto, Ryan J.

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Third person effect of iSIS's recruitment propaganda: online political self-efficacy and social media activism von Golan, Guy J, Lim, Joon Soo

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Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception von Lim, Joon Soo, Chock, T. Makana, Golan, Guy J.

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The relationship management function of public affairs officers in Chile: Identifying opportunities and challenges in an emergent market von Labarca, Claudia, Arceneaux, Phillip C., Golan, Guy J.

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The gates of op-ed diplomacy: Newspaper framing the 2011 Egyptian revolution von Golan, Guy J

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New Perspectives on Media Credibility Research von Golan, Guy J.

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Where in the World Is Africa?: Predicting Coverage of Africa by US Television Networks von Golan, Guy J.

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The rise of the dragon? Framing China’s global leadership in elite American newspapers von Golan, Guy J, Lukito, Josephine

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Diplomat in Chief? Assessing the Influence of Presidential Evaluations on Public Diplomacy Outcomes Among Foreign Publics von Golan, Guy J., Yang, Sung-Un

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Government Social Responsibility in Public Diplomacy: Russia's strategic use of advertorials von Golan, Guy J., Viatchaninova, Evhenia

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