The use of business simulation games in teaching and learning von Goi, Chai-Lee

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The impact of technological innovation on building a sustainable city von Goi, Chai-Lee

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The river water quality before and during the Movement Control Order (MCO) in Malaysia von Lee Goi, Chai

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Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability von Goi, Chai Lee

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Gamification in business education: Visualizing bibliometric networks analysis von Goi, Chai Lee

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Scale Development Procedures in the Context of Online Consumers: Key Recommendations von Dastane, Omkar, Goi, Chai Lee

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The dark side of customer analytics: the ethics of retailing von Goi, Chai Lee

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What matters most in achieving customer satisfaction in banking? A study from the perspective of employee characteristics von Aslam, Wajeeha, Farhat, Kashif, Arif, Imtiaz, Goi, Chai Lee

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Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market von Kalam, Abul, Chai Lee Goi, Tiong, Ying Ying

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Remodeling Consumer Brand Choice Behavior: The Effects of Social Media Influences and Celebrity Endorsement von Kalam, Abul, Lee, Goi Chai, Ying, Tiong Ying

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Examining the Influence of Atmospheric Cues on Online Impulse Buying Behavior across Product Categories: Insights from an Emerging E-Market von Sarah, Farah Hasan, Goi, Chai Lee, Chieng, Fayrere, Taufique, Khan Md Raziuddin

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M-Commerce: Perception of Consumers in Malaysia von Goi, Chai-Lee

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The Antecedents of Facebook Brand Page Engagement in Public Relations von Morshed, Ahmed Fahim, lee, Goi Chai, Adamu, Adamu Abbas

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Sustainability of E-Banking in Malaysia: Opportunities and Challenges in the New Era von Goi, Chai-Lee

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The Impacts of Social Media on the Local Commercial Banks in Malaysia von Goi, Chai-Lee

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A Review of Web Evaluation Criteria for E-Commerce Web Sites von Goi, Chai-Lee

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A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL) von Dastane, Omkar, Goi, Chai Lee, Rabbanee, Fazlul

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The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE) von Dastane, Omkar, Goi, Chai Lee, Rabbanee, Fazlul K.

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The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention – A multivariate analysis von Kalam, Abul, Goi, Chai Lee, Tiong, Ying Ying

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How does social media improve enterprise innovation performance? The mediating role of CEO narcissism von Li, Jackie Zhanbiao, Bin-Nashwan, Saeed Awadh, Goi, Chai Lee, Ling, Yew Hua

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