Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior von Janakiraman, Ramkumar, Kamatham, Harsha, Feurer, Sven, Rishika, Rishika, Phogaat, Bhavna, Girju, Marina

Volltext

Perfect ratings with negative comments: Learning from contradictory patient survey responses von Gallan, Andrew S, Girju, Marina, Girju, Roxana

Volltext

The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry von Murthi, B. P. S., Girju, Marina, Steffes, Erin

Volltext

Snack attack: What factors affect American snacking behavior? von Moore, Kelly, Walker, Doug, Girju, Marina

Volltext

The Influences of Portion Size, Context and Package Characteristics on Snack Food Consumption: Evidence from a U.S. Rolling Cross-Sectional Survey von Girju, Marina, Ratchford, Mark

Volltext

Pure Components versus Pure Bundling in a Marketing Channel von Girju, Marina, Prasad, Ashutosh, Ratchford, Brian T.

Volltext

The paradoxes of smartphone use: Understanding the user experience in today's connected world von Faber, Aida, Bee, Colleen, Girju, Marina, Onel, Naz, Rossi, Anne Marie, Cozac, Marina, Lutz, Richard J., Nardini, Gia, Song, Camilla Eunyoung

Volltext

DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption von Girju, Marina M, Adams, Michelle J, Ratchford, Brian

Volltext

Should Variety Seeking Be Measured At the Sku, Brand, Or Category Level? Does It Matter? von Girju, Marina, Murthi, BPS

Volltext