Value and alliance capability and the formation of strategic alliances in SMEs: The impact of customer orientation and resource optimisation von O'Dwyer, Michele, Gilmore, Audrey

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Heritage site management: from dark tourism to transformative service experience? von Magee, Roxanna, Gilmore, Audrey

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Aggravated fragmentation: A case study of SME behaviour in two emerging heritage tourism regions von McCamley, Claire, Gilmore, Audrey

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Entrepreneurial and SME marketing von Gilmore, Audrey

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A new era of consumer marketing?: An application of co-creational marketing in the music industry von Gamble, Jordan, Gilmore, Audrey

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Four questions of entrepreneurial marketing education: Perspectives of university educators von Gilmore, Audrey, McAuley, Andrew, Miles, Morgan P., Pattinson, Hugh

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Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions von McCamley, Claire, Gilmore, Audrey

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Customer loyalty: an empirical study von McMullan, Rosalind, Gilmore, Audrey

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Innovative marketing in SMEs von O'Dwyer, Michele, Gilmore, Audrey, Carson, David

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SME marketing: efficiency in practice von Gilmore, Audrey, Carson, David

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Competitor orientation in successful SMEs: an exploration of the impact on innovation von O'Dwyer, Michele, Gilmore, Audrey

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Scales in services marketing research: a critique and way forward von Gilmore, Audrey, McMullan, Rosalind

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Exploring entrepreneurial marketing von Miles, Morgan, Gilmore, Audrey, Harrigan, Paul, Lewis, Gemma, Sethna, Zubin

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Prophylactic Measures and Intervention for Post-surgical Dysphagia After Anterior Cervical Discectomy and Fusion von Lu, Fang-Ling, Kao, Tabitha, Gilmore, Audrey, Gomez, Gabriella, Sun, Derrick

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Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications von Massiera, Philippe, Gilmore, Audrey, Sellami, Mohamed

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A new era of consumer marketing? von Gamble, Jordan, Gilmore, Audrey

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Loyalty card adoption in SME retailers: the impact upon marketing management von Hutchinson, Karise, Donnell, Lisa Victoria, Gilmore, Audrey, Reid, Andrea

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Reflections on methodologies for research at the marketing entrepreneurship interface von Gilmore, Audrey

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Opportunity recognition by growing SMEs: a managerial or entrepreneurial function? von Hulbert, Bev, Gilmore, Audrey, Carson, David

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Entrepreneurial Marketing by Networking von Gilmore, Audrey, Carson, David

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