A New Scale to Capture the Multidimensionality of Celebrity Image von Mann, Bikram Jit Singh, Parmar, Yadvinder, Ghuman, Mandeep Kaur

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What and how to communicate about a corporate brand with the consumers: An exploratory study von Mann, Bikram Jit Singh, Ghuman, Mandeep Kaur

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Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations von Ghuman, Mandeep Kaur, Parmar, Yadvinder, Mann, Bikram Jit Singh

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Antecedents of Consumer Preference for Information Sources for Acquiring Corporate Information von Ghuman, Mandeep Kaur, Mann, Bikram Jit Singh

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Examining the Relationship Among Customer Experience, Bank Image, and Trust: A Multichannel Banking Perspective von Verma, Nidhi, Kaur, Mandeep

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Validating Financial Knowledge Scale Using Item Response Theory von Bajaj, Isha, Kaur, Mandeep

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Sustainable development goals, culture and advertising: tracing the roots to stride forward von Soni, Pavleen, Vohra, Jyoti, Ghuman, Mandeep Kaur, Polsa, Pia

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Determinants of Diffusion and Adoption of ATM cum Debit Cards in Indian Banking Sector von Kaur, Kamalpreet, Kaur, Mandeep

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Basel III Norms: A SWOT and TOWS Approach von Kapoor, Samriti, Kaur, Mandeep

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The Match-up Between Celebrity Associations and Product Type von Parmar, Yadvinder, Ghuman, Mandeep Kaur, Mann, Bikram Jit Singh

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Profiling Customers Based on Their Social Risk Perception: A Cluster Analysis Approach von Ghuman, Mandeep Kaur, Mann, Bikram Jit Singh

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Factors influencing the choice of financial advisor by women stock investors in Punjab: An empirical study von Kaur, Mandeep, Vohra, Tina

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Impact of Firm-specific Attributes on Shareholder Value Creation of Indian Companies: An Empirical Analysis von Narang, Sweety, Kaur, Mandeep

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Bank-led Financial Inclusion and Human Development: Evidence from India von Nanda, Kajole, Kaur, Mandeep

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Adoption of Basel norms: a review of empirical evidences von Kaur, Mandeep, Kapoor, Samriti

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Studying the Financial Impact of Marketing Strategies: Should We Differentiate between B2B and B2C Companies? von Ghuman, Mandeep Kaur, Mann, Bikram Jit Singh

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Scale development and validation for measuring corporate brand associations von Mann, Bikram Jit Singh, Ghuman, Mandeep Kaur

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Financial Literacy among University Students: A Study of Guru Nanak Dev University, Amritsar, Punjab von Kaur, Mandeep, Vohra, Tina, Arora, Aditi

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An Examination on Celebrity Endorsements in India: A Content Analysis of TV Advertisements von Vohra, Jyoti, Ghuman, Mandeep Kaur, Parmar, Yadvinder

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Women Investors: A Literature Review von Vohra, Tina, Kaur, Mandeep

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