Different women, different viewpoints: age, traits and women’s reaction to advertisements von Branchik, Blaine J, Ghosh Chowdhury, Tilottama, Sacco, Jennifer Schenk

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What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages von Ghosh Chowdhury, Tilottama, Micu, Camelia, Ratneshwar, S., Kim, Eunjin (Anna)

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Accentuate the positive: how identity affects customer satisfaction von Ghosh Chowdhury, Tilottama, Desai, Kalpesh Kaushik, Bolton, Lisa

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Flexible flexibility! Food categorization flexibility and utilitarian preference von Ghosh Chowdhury, Tilottama, Murshed, Feisal, Khare, Adwait

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Self-oriented Masculinity: Advertisements and the Changing Culture of the Male Market von Branchik, Blaine J., Chowdhury, Tilottama Ghosh

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"What makes me click?" The effects of images and color in consumer-based pandemic health messages von Chowdhury, Tilottama G., Norberg, Patricia, Asare, Anthony K., Kang, Jun, Bannor, Richard

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Attention to social comparison information and brand avoidance behaviors von Kim, Eunjin (Anna), Ratneshwar, S., Roesler, Erin, Chowdhury, Tilottama Ghosh

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The Time-Harried Shopper: Exploring the Differences between Maximizers and Satisficers von Chowdhury, Tilottama G., Ratneshwar, S., Mohanty, Praggyan

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Men Seeing Stars: Celebrity Endorsers, Race, and The Male Consumer von Branchik, Blaine J., Chowdhury, Tilottama Ghosh

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Matching a cause with self-schema: The moderating effect on brand preferences von Chowdhury, Tilottama G., Khare, Adwait

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Examining Ethnocentrism in an Age of Hybrid Consumers and Hybrid Brands: An Empirical Analysis von Chowdhury, Tilottama G., Elahee, Mohammad, Branchik, Blaine, Micu, Camelia

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The Effect of Message's Regulatory Focus and Product Type on Persuasion von Micu, Camelia C., Chowdhury, Tilottama G.

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The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements von Micu, Camelia Codruta, Chowdhury, Tilottama G.

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The impact of the amount of available information on decision delay: The role of common features von Nagpal, Anish, Khare, Adwait, Chowdhury, Tilottama, Labrecque, Lauren I., Pandit, Ameet

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The appropriateness of different modes of strategy from a product-market perspective von Chowdhury, Tilottama G., Madhavaram, Sreedhar, Ratneshwar, S., Standifer, Rhetta

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The role of exploratory buying behavior tendencies in choices made for others von Chowdhury, Tilottama G., Ratneshwar, S., Desai, Kalpesh Kaushik

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Female Consumers, Advertisements, and Age-Based Differences: An Abstract von Branchik, Blaine J., Chowdhury, Tilottama Ghosh, Sacco, Jenifer S.

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