Return policies and the optimal level of “hassle” von Davis, Scott, Hagerty, Michael, Gerstner, Eitan

Volltext

Managing service shutdowns: Cash refunds or vouchers? von Chen, Rachel R., Gerstner, Eitan, Halbheer, Daniel, Roma, Paolo

Volltext

Service Escape: Profiting from Customer Cancellations von Xie, Jinhong, Gerstner, Eitan

Volltext

Pre-sale vs. Post-sale e-satisfaction: Impact on repurchase intention and overall satisfaction von Posselt, Thorsten, Gerstner, Eitan

Volltext

Optimizing service failure and damage control von Halbheer, Daniel, Gärtner, Dennis L., Gerstner, Eitan, Koenigsberg, Oded

Volltext

For a Few Cents More: Why Supersize Unhealthy Food? von Dobson, Paul W., Gerstner, Eitan

Volltext

Why Does Poor Service Prevail? von Gerstner, Eitan, Libai, Barak

Volltext

Offering low price guarantees to improve customer retention von McWilliams, Bruce, Gerstner, Eitan

Volltext

Contingent Pricing to Reduce Price Risks von Biyalogorsky, Eyal, Gerstner, Eitan

Volltext

Fee or free? How much to add on for an add-on von Fruchter, Gila E., Gerstner, Eitan, Dobson, Paul W.

Volltext

Invited Commentary--Why Does Poor Service Prevail? von Gerstner, Eitan, Libai, Barak

Volltext

Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation von Chen, Rachel R., Gerstner, Eitan, Yang, Yinghui (Catherine)

Volltext

Rating E-Tailers' Money-Back Guarantees von Posselt, Thorsten, Gerstner, Eitan, Radic, Dubravko

Volltext

Setting Referral Fees in Affiliate Marketing von Libai, Barak, Biyalogorsky, Eyal, Gerstner, Eitan

Volltext

Cyclic Pricing by a Durable Goods Monopolist von Conlisk, John, Gerstner, Eitan, Sobel, Joel

Volltext

Money back guarantees in retailing: matching products to consumer tastes von Davis, Scott, Gerstner, Eitan, Hagerty, Michael

Volltext

Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone von Chen, Rachel R., Gerstner, Eitan, Yang, Yinghui (Catherine)

Volltext

The effects of expert quality evaluations versus brand name on price premiums von Apelbaum, Eidan, Gerstner, Eitan, Naik, Prasad A

Volltext

Loss Leader Pricing and Rain Check Policy von Hess, James D, Gerstner, Eitan

Volltext

Customer Referral Management: Optimal Reward Programs von Biyalogorsky, Eyal, Gerstner, Eitan, Libai, Barak

Volltext