How less congruent new products drive brand engagement: The role of curiosity von Gerrath, Maximilian H.E.E., Biraglia, Alessandro

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Service failures in times of crisis: An analysis of eWOM emotionality von Gerrath, Maximilian H.E.E., Mafael, Alexander, Ulqinaku, Aulona, Biraglia, Alessandro

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The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews von Gerrath, Maximilian H.E.E., Usrey, Bryan

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Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts von Gerrath, Maximilian H.E.E., Olya, Hossein, Shah, Zahra, Li, Huaiyu

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Corporate sponsorship for museums in times of crisis von Biraglia, Alessandro, Gerrath, Maximilian H.E.E.

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Don't be rude! The effect of content moderation on consumer‐brand forgiveness von Christodoulides, George, Gerrath, Maximilian H. E. E., Siamagka, Nikoletta T.

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How need for closure and deal proneness shape consumers’ freemium versus premium price choices von Biraglia, Alessandro, Bowen, Karen T., Gerrath, Maximilian H.E.E., Musarra, Giuseppe

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Avoiding the brand for me, us, or them? Consumer reactions to negative brand events von Gerrath, Maximilian H.E.E., Brakus, J. Joško, Siamagka, Nikoletta Theofania, Christodoulides, George

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How scarcity and thinking styles boost referral effectiveness von Ang, Dionysius, Gerrath, Maximilian H. E. E., Liu, Yeyi

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Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity von Biraglia, Alessandro, Gerrath, Maximilian H.E.E., Usrey, Bryan

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International brand strategy and mode of entry in the services sector: lessons from the financial crisis von Gerrath, Maximilian H. E. E., Leenders, Mark A. A. M.

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