The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews von Gerrath, Maximilian H.E.E., Usrey, Bryan

Volltext

Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts von Gerrath, Maximilian H.E.E., Olya, Hossein, Shah, Zahra, Li, Huaiyu

Volltext

How less congruent new products drive brand engagement: The role of curiosity von Gerrath, Maximilian H.E.E., Biraglia, Alessandro

Volltext

Service failures in times of crisis: An analysis of eWOM emotionality von Gerrath, Maximilian H.E.E., Mafael, Alexander, Ulqinaku, Aulona, Biraglia, Alessandro

Volltext

Corporate sponsorship for museums in times of crisis von Biraglia, Alessandro, Gerrath, Maximilian H.E.E.

Volltext

Don't be rude! The effect of content moderation on consumer‐brand forgiveness von Christodoulides, George, Gerrath, Maximilian H. E. E., Siamagka, Nikoletta T.

Volltext

Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity von Biraglia, Alessandro, Gerrath, Maximilian H.E.E., Usrey, Bryan

Volltext

How scarcity and thinking styles boost referral effectiveness von Ang, Dionysius, Gerrath, Maximilian H. E. E., Liu, Yeyi

Volltext

How need for closure and deal proneness shape consumers’ freemium versus premium price choices von Biraglia, Alessandro, Bowen, Karen T., Gerrath, Maximilian H.E.E., Musarra, Giuseppe

Volltext

Avoiding the brand for me, us, or them? Consumer reactions to negative brand events von Gerrath, Maximilian H.E.E., Brakus, J. Joško, Siamagka, Nikoletta Theofania, Christodoulides, George

Volltext

International brand strategy and mode of entry in the services sector: lessons from the financial crisis von Gerrath, Maximilian H. E. E., Leenders, Mark A. A. M.

Volltext

"The Review is Sponsored by": The Effect of Sponsorship Disclosure on Blog Loyalty von Gerrath, Maximilian H E E, Usrey, Bryan

Volltext