Information-theoretic estimation of individual consideration set von Gensch, Dennis H, Soofi, Ehsan S

Volltext

An information-theoretic two-stage, two-decision rule, choice model von Gensch, Dennis H., Soofi, Ehsan S.

Volltext

Bootstrap method for measuring accuracy of probabilistic-choice models von Soofi, Ehsan S., Gensch, Dennis H.

Volltext

Elimination by Dimensions von Gensch, Dennis H., Ghose, Sanjoy

Volltext

The Influence of Involvement on Disaggregate Attribute Choice Models von Gensch, Dennis H., Javalgi, Rajshekhar G.

Volltext

Reply--A Response to Malhotra's Comment on Testing the Homogeneity of Segments von Gensch, Dennis H

Volltext

Empirically Testing a Disaggregate Choice Model for Segments von Gensch, Dennis H.

Volltext

Targeting the Switchable Industrial Customer von Gensch, Dennis H

Volltext

Image-Measurement Segmentation von Gensch, Dennis H.

Volltext

A maximum likelihood hierarchical disaggregate model for predicting choices of individuals von Gensch, Dennis H, Svestka, Joseph A

Volltext

Media Factors: A Review Article von Gensch, Dennis H.

Volltext

Different approaches to advertising media selection von Gensch, Dennis H

Volltext

An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments von Gensch, Dennis H, Welam, Ulf Peter

Volltext

A Marketing-Decision-Support Model for Evaluating and Selecting Concepts for New Products von Gensch, Dennis

Volltext

The Multinomial, Multiattribute Logit Choice Model von Gensch, Dennis H., Recker, Wilfred W.

Volltext

A Computer Simulation Model for Selecting Advertising Schedules von Gensch, Dennis H.

Volltext

Optimal Price and Promotion for Interdependent Market Segments von Gensch, Dennis H, Welam, Ulf Peter

Volltext

Elimination by Dimensions von Gensch, Dennis H., Ghose, Sanjoy

Volltext

Empirically Testing a Disaggregate Choice Model for Segments von Gensch, Dennis H.

Volltext

Models of competitve television ratings von Gensch, Dennis, Shaman, Paul

Volltext