Destination Image and Its Functional Relationships von Tasci, Asli D.A., Gartner, William C.

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New Perspectives and Paradigms in Applied Economics and Business: Select Proceedings of the 2022 6th International Conference on Applied Economics and Business von Gartner, William C

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Customer-based brand equity for a destination von Konecnik, Maja, Gartner, William C.

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How to Avoid a COVID-19 Research Paper Tsunami? A Tourism System Approach von Bausch, Thomas, Gartner, William C., Ortanderl, Florian

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How weather conditions affect guest arrivals and duration of stay: An alpine destination case von Bausch, Thomas, Gartner, William C., Humpe, Andreas

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Hunting as a travel experience: An auto-ethnographic study of hunting tourism in Finland and the USA von Komppula, Raija, Gartner, William C.

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Brand equity in a tourism destination von Gartner, William C

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Tourism Destination Brand Equity Dimensions: Renewal versus Repeat Market von Gartner, William C., Ruzzier, Maja Konecnik

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The effect of wine policy on the emerging cold-hardy wine industry in the northern U.S. states von Lee, Won Fy, Gartner, William C

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Visa restrictions and their adverse economic and marketing implications – Evidence from China von Song, Haiyan, Gartner, William C., Tasci, Asli D.A.

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Measurement of destination brand bias using a quasi-experimental design von Tasci, Asli D.A., Gartner, William C., Cavusgil, S. Tamer

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Effect of extrinsic cues on willingness to pay of wine: Evidence from Hong Kong blind tasting experiment von Lee, Won Fy, Gartner, William C., Song, Haiyan, Marlowe, Byron, Choi, Jong Woo, Jamiyansuren, Bolormaa

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Winter tourism in the European Alps: Is a new paradigm needed? von Bausch, Thomas, Gartner, William C.

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Rural tourism development in the USA von Gartner, William C.

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Vineyards in Northern U.S. States: Farm Size and Productivity Relationship von Jong-Woo Choi, Won Fy Lee, William C. Gartner

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Tourism Branding: Communities in Action von Cai, Liping, Gartner, William C, Munar, Ana Maria

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Preferences and trip expenditures—a conjoint analysis of visitors to Seoul, Korea von Suh, Yong Kun, Gartner, William C

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Perceptions in International Urban Tourism: An Analysis of Travelers to Seoul, Korea von Suh, Yong K., Gartner, William C.

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Judging the book by the cover: consumer preferences of hospitality industry uniforms for destination brands von D.A. Tasci, Asli, Denizci Guillet, Basak, C. Gartner, William

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Tourism Image: Attribute Measurement of State Tourism Products Using Multidimensional Scaling Techniques von Gartner, William C.

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