Perceived service quality and customer loyalty: The mediating effect of passenger satisfaction in the Nigerian airline industry von Rahim, A. Ganiyu

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An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria von Kunle, Ladipo Patrick, Rahim, A. Ganiyu, Nkechi, Peace

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Perceptions of Service Quality: An Empirical Assessment of Modified SERVQUAL Model among Domestic Airline Carriers in Nigeria von Ganiyu, Rahim A.

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The Glass Ceiling Conundrum: Illusory belief or Barriers that impede Women’s Career Advancement in the Workplace von Ganiyu, Rahim, Oluwafemi, Akintunde, Ademola, Afolabi, Olatunji, Okikiola

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Redesigning the Management Curricula for Africa von Ganiyu, Rahim Ajao

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Customer Satisfaction and Loyalty: A Study of Interrelationships and Effects in Nigerian Domestic Airline Industry von Rahim A. Ganiyu

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Gender and Relationship Marketing in Nigerian Securities and Stock Brokerage Firms von Ganiyu, Rahim, Dixon-Ogbechi, Bolajoko Nkemdinim, Ighomereho, Salome O.

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The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis von Akpoyomare, Oghojafor Ben, Adeosun, Ladipo Patrick Kunle, Ganiyu, Rahim Ajao

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DETERMINATION OF PROMOTIONAL STRATEGY FOR ORGANIZATIONS IN THE NIGERIAN INSURANCE INDUSTRY USING THE AHP MODEL von Dixon-Ogbechi, Bolajoko Nkemdinim, Jagun, Sikuade Oladimeji, Ighomereho, Salome Ogheneochuko, Rahim, Ganiyu Ajao, Haran, Elizabeth Marie

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Process Optimization of Engineering Work Request in an Offshore Environment von Akano, Theddeus Tochukwu, Olumuyiwa Sunday Asaolu, Rahim Ajao Ganiyu, Neye-Akogo, Chukwuneye, James, Charles Chinemerem

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Approaches for Generating and Evaluating Product Positioning Strategy von Akpoyomare, Oghojafor Ben, Kunle Adeosun, Ladipo Patrick, Ajao Ganiyu, Rahim

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Is Customer Satisfaction an Indicator of Customer Loyalty? von Ganiyu, Rahim Ajao, Uche, Ignatius Ikechukwu, Elizabeth, Adeoti Olusola

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Differentiation and Positioning Strategy: A Toss of the Same Coin von Akpoyomare, Oghojafor Ben, Adeosun, Ladipo Patrick Kunle, Ganiyu, Rahim Ajao

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The Impact of Market Orientation as a Capacity Building Strategy on Firms Performance: A Study of Selected Fast Food Restaurants in Lagos State Metropolis/Pazara Yönelik Kapasite A... von Mojekwu, J N, Ganiyu, A Rahim, Ighomereho, O Salome

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Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small sized Hotels within Lagos State Metropolis von Ladipo, P.K.A, Rahim, A. Ganiyu, Oguntoyibo, C. Abayomi, Okikiola, I. Olatunji

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