The branding power of social media influencers: an interactive marketing approach von Rajput, Aditi, Gandhi, Aradhana

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Online counterfeit purchase behaviour: moderating effect of perceived anonymity and moral disengagement von Samaddar, Kaushik, Mondal, Sanjana, Gandhi, Aradhana

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Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience? von Gahlot, Prasun, Suryavanshi, Komal, Gandhi, Aradhana

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Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends von Bhardwaj, Seema, Thapa, Surya Bahadur, Gandhi, Aradhana

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Technical efficiency of private sector hospitals in India using data envelopment analysis von Gandhi, Aradhana Vikas, Sharma, Dipasha

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Does India Want to Invest in Its Daughters: A Critical Analysis of Sukanya Samriddhi Yojana von Bhattacharya, Sonali, Gandhi, Aradhana

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Consumer adoption study for innovative technology products and services in an emerging economy von Sharma, Anshu, Gandhi, Aradhana Vikas

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Studying green consumer behavior through multiple lenses in a developing country von Aradhana Vikas Gandhi

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Understanding the drivers of innovation in an organization: a literature review von Dani, Mugdha Vinod, Gandhi, Aradhana Vikas

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Impact of artificial intelligence on impulse buying behaviour of Indian shoppers in fashion retail outlets von Jain, Shailesh, Gandhi, Aradhana Vikas

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Analyzing the barriers to purchase intentions of energy efficient appliances from consumer perspective von Joshi, Gauri Yogesh, Sheorey, Pratima Amol, Gandhi, Aradhana Vikas

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Understanding drivers of innovation in information technology companies using a grounded theory approach von Dani, Mugdha Vinod, Gandhi, Aradhana Vikas, Sharma, Anshu

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Exploring Customer Perceived Value towards non-deceptive counterfeiting: a grounded theory approach von Samaddar, Kaushik, Gandhi, Aradhana

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Exploring telemedicine and organizational challenges in the healthcare system: a qualitative analysis using Grounded Theory von Thapa, Surya Bahadur, Gandhi, Aradhana

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Mobile banking adoption in an emerging economy von Priya, Richa, Gandhi, Aradhana Vikas, Shaikh, Ateeque

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Mobile banking adoption in an emerging economy: An empirical analysis of young Indian consumers von Priya, Richa, Gandhi, Aradhana Vikas, Shaikh, Ateeque

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Technological Profile of Retailers in India von Aradhana, Gandhi

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Impact of supply chain management practices on firm performance von Gandhi, Aradhana Vikas, Shaikh, Ateeque, Sheorey, Pratima Amol

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Engaging the Head, Heart and Hand of the Millennial Workforce von Bhattacharya, Sonali, Gandhi, Aradhana

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Literature Review on Impact of CRM, SRM, Information Sharing and Goal Congruence on Retail-SCM von Gandhi, Aradhana

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