The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint von Gambetti, Rossella C., Graffigna, Guendalina, Biraghi, Silvia

Volltext

Re-visiting the supply chain: a communication perspective von C. Gambetti, Rossella, Giovanardi, Mattia

Volltext

The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate von Gambetti, Rossella C., Graffigna, Guendalina

Volltext

An ecological definition of ambient communication: A discursive conceptualization von Biraghi, Silvia, Gambetti, Rossella C., Graffigna, Guendalina

Volltext

Value co-creation between the ‘inside’ and the ‘outside’ of a company: Insights from a brand community failure von Gambetti, Rossella C., Graffigna, Guendalina

Volltext

Grounding Consumer-brand Engagement: A field-driven conceptualisation von Graffigna, Guendalina, Gambetti, Rossella C.

Volltext

Eudaimonia: The sociocultural value of consumers’ social labor von Biraghi, Silvia, Dalli, Daniele, Gambetti, Rossella C.

Volltext

Ambient Communication: How to Engage Consumers in Urban Touch-Points von Gambetti, Rossella C.

Volltext

Guest Editors' Introduction: Ethical Management of Intangible Assets in Contemporary Organizations von Gambetti, Rossella C., Melewar, T. C., Martin, Kelly D.

Volltext

Branded activism: Navigating the tension between culture and market in social media von Gambetti, Rossella C., Biraghi, Silvia

Volltext

Suprathreshold 0.3 Hz repetitive TMS prolongs the cortical silent period: potential implications for therapeutic trials in epilepsy von Cincotta, M, Borgheresi, A, Gambetti, C, Balestrieri, F, Rossi, L, Zaccara, G, Ulivelli, M, Rossi, S, Civardi, C, Cantello, R

Volltext

Advancing a Citizenship Approach to Corporate Branding: A Societal View von Biraghi, Silvia, Gambetti, Rossella C., Schultz, Don E.

Volltext

The CCO: appointed or organic leader? The rise of conversational leadership von Gambetti, Rossella C, Biraghi, Silvia

Volltext

Communication and supply chain processes: a systematic content analysis of the international debate von Gambetti, Rossella C, Biraghi, Silvia, Giovanardi, Mattia

Volltext

Using ambient communication to reduce drink-driving: Public health and shocking images in public spaces von GRAFFIGNA, Guendalina, GAMBETTI, Rossella C, BOSIO, A. Claudio

Volltext

Using ambient communication to reduce drink-driving: Public health andshocking images in public spaces von Graffigna, Guendalina, Gambetti, Rossella C., Bosio, A. Claudio

Volltext

The Palgrave Handbook of Fulfillment, Wellness, and Personal Growth at Work von Marques, Joan

Volltext

Reshaping the boundaries of marketing communication to bond with consumers von Gambetti, Rossella C., Schultz, Don E.

Volltext

Stakeholder Engagement beyond the Tension between Idealism and Practical Concerns von Biraghi, Silvia, Gambetti, Rossella C., Romenti, Stefania

Volltext

SPECIAL ISSUE ON: MANAGING INTANGIBLE ETHICAL ASSETS: ENHANCING CORPORATE IDENTITY, CORPORATE BRAND, AND CORPORATE REPUTATION TO FULFILL THE SOCIAL CONTRACT von Melewar, T.C., Gambetti, Rossella C., Martin, Kelly D.

Volltext