From Compensatory Consumption to Adaptive Consumption: The Role of Self-Acceptance in Resolving Self-Deficits von Kim, Soo, Gal, David

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Marketing Agility: The Concept, Antecedents, and a Research Agenda von Kalaignanam, Kartik, Tuli, Kapil R., Kushwaha, Tarun, Lee, Leonard, Gal, David

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Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption von BROUGH, AARON R., WILKIE, JAMES E. B., MA, JINGJING, ISAAC, MATHEW S., GAL, DAVID

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Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues von CHERNEV, ALEXANDER, GAL, DAVID

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A Psychological Law of Inertia and the Illusion of Loss Aversion von Gal, David

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QUISTCLOSE TRUSTS FROM A CORPORATE INSOLVENCY PERSPECTIVE: A POSITIVE AND NORMATIVE ANALYSIS von Hofri-Winogradow, Adam S., David, Gal

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A modified plasma immersed solid-phase impurity assisted doping geometry for the creation of highly fluorescent CVD nanodiamond von Himics, László, Gál, Dávid, Csíkvári, Péter, Holomb, Roman, Koós, Margit, Sulyok, Attila, Pécz, Béla, Veres, Miklós

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Consumers prefer natural medicines more when treating psychological than physical conditions von Li, Tianyi, Gal, David

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Beyond statistical significance: Five principles for the new era of data analysis and reporting von Wedel, Michel, Gal, David

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Rare-Earth Ion Loss of Er- or Yb-Doped LiNbO3 Crystals Due to Mechanical Destructive Effect of High-Energy Ball Milling von Dravecz, Gabriella, Kocsor, Laura, Péter, László, Temleitner, László, Gál, Dávid, Lengyel, Krisztián

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The Marlboro Men Don't Cry: Understanding the Gendered Perceptions of People Seeking Mental Health Care von Li, Tianyi, Gal, David

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Why the sun will not set on the endowment effect: the endowment effect after loss aversion von Gal, David

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The Genius Dilemma: Fortune 1000 CEO Personality and Firm Innovation von Gal, David

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The Loss of Loss Aversion: Will It Loom Larger Than Its Gain? von Gal, David, Rucker, Derek D.

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A Mouth-Watering Prospect: Salivation to Material Reward von Gal, David

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Can myometrial electrical activity identify patients in preterm labor? von Most, Orli, MD, Langer, Oded, MD, PhD, Kerner, Ram, MD, Ben David, Gal, PhD, Calderon, Ilan, MD

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Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding von Chernev, Alexander, Hamilton, Ryan, Gal, David

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Highly Potent and Selective Ectonucleotide Pyrophosphatase/Phosphodiesterase I Inhibitors Based on an Adenosine 5′-(α or γ)-Thio-(α,β- or β,γ)-methylenetriphosphate Scaffold... von Nadel, Yael, Lecka, Joanna, Gilad, Yocheved, Ben-David, Gal, Förster, Daniel, Reiser, Georg, Kenigsberg, Sarah, Camden, Jean, Weisman, Gary A, Senderowitz, Hanoch, Sévigny, Jean, Fischer, Bilha

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Statistical Significance and the Dichotomization of Evidence von McShane, Blakeley B., Gal, David

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The route to improve the effectiveness of negative PSAs von Ma, Jingjing, Mo, Zichuan, Gal, David

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