How much segmentation is needed in the health care marketplace? An exploratory study of HMO and non-HMO customers von Tootelian, Dennis H., Mikhailitchenko, Andrey, Holst, Cindy, Gaedeke, Ralph M.

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EC recognition of professional qualifications: The U.S. stake von Gaedeke, Ralph

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The Teen Market: An Exploratory Analysis of Income, Spending, and Shopping Patterns von Tootelian, Dennis H, Gaedeke, Ralph M

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Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions von Kelley, Craig A., Gaedeke, Ralph M.

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Targeting the college market for banking services von Tootelian, Dennis, Gaedeke, Ralph

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The Team Market: An Exploratory Analysis of Income, Spending and Shopping Patterns von Tootelian, Dennis H., Gaedeke, Ralph M.

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Fortune 500 list revisited 12 years later: Still an endangered species for academic research? von Tootelian, Dennis H., Gaedeke, Ralph M.

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A comparison of business experience and ethical theory orientation in the evaluation of marketing practices and codes of ethics von Gaedeke, Ralph, Kelley, Craig, Tootelian, Dennis

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Consumer Consumption and Perceptions of Salmon: Implications for Wild Salmon Marketing Programs von Gaedeke, Ralph M.

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Marketing of professional services as applied to tax professionals: Representation of the client, public, or profession? von Tootelian, Dennis, Gaedeke, Ralph

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Practitioners' perceptions of ethical standards in marketing: An empirical investigation von Gaedeke, Ralph, Kelley, Craig, Tootelian, Dennis

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Understanding how clients select and evaluate law firms von Gaedeke, Ralph, Tootelian, Dennis

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The promotion of legal services: Business executives' and attorneys' perceptions von Gaedeke, Ralph, Tootelian, Dennis

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Selected U. S. Multinational Service Firms in Perspective von Gaedeke, Ralph M.

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Selected U.S. Multinational Service Firms in Perspective von Gaedeke, Ralph M.

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Business Students' Perceptions of Ethics in Marketing von Gaedeke, Ralph M., Kelley, Craig A., Tootelian, Dennis H.

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The fortune “500” list-An endangered species for academic research von Gaedeke, Ralph M., Tootelian, Dennis H.

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Filing and Disposition of Consumer Complaints: Some Empirical Evidence von GAEDEKE, RALPH M.

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What Business, Government and Consumer Spokesmen Think About Consumerism von GAEDEKE, RALPH M.

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Interviewing in Market and Social Research von Gaedeke, Ralph M.

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