Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships von Guo, Lin, Gruen, Thomas W., Tang, Chuanyi

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The Role of Perceived Control in Customer Value Cocreation and Service Recovery Evaluation von Guo, Lin, Lotz, Sherry L., Tang, Chuanyi, Gruen, Thomas W.

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Socializing to Co-Produce: Pathways to Consumers’ Financial Well-Being von Guo, Lin, Arnould, Eric J., Gruen, Thomas W., Tang, Chuanyi

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Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty von Dapena-Baron, Marta, Gruen, Thomas W., Guo, Lin

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Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing von Bove, Liliana L., Gruen, Thomas W.

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If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance von Ahearne, Michael, Gruen, Thomas W, Jarvis, Cheryl Burke

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The outcome set of relationship marketing in consumer markets von Gruen, Thomas W.

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Determinants and outcomes of plan objectivity and implementation in category management relationships von Gruen, Thomas W, Shah, Reshma H

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The use of category management practices to obtain a sustainable competitive advantage in the fast-moving-consumer-goods industry von Dupre, Kyle, Gruen, Thomas W.

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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty von Gruen, Thomas W., Osmonbekov, Talai, Czaplewski, Andrew J.

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The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective von Gruen, Thomas W., Hofstetter, Joerg S.

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Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations von Gruen, Thomas W., Summers, John O., Acito, Frank

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Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty von Gruen, Thomas W., Osmonbekov, Talai, Czaplewski, Andrew J.

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Relationship marketing: the route to marketing efficiency and effectiveness von Gruen, Thomas W.

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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY von Gruen, Thomas W., Niman, Neil B., Chagnon, Jennifer R.

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Value attenuation and retail out-of-stocks: A service-dominant logic perspective von Ehrenthal, Joachim C.F., Gruen, Thomas W., Hofstetter, Joerg S

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Value attenuation and retail out-of-stocks von Ehrenthal, Joachim C.F, Gruen, Thomas W, Hofstetter, Joerg S

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How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory von Gruen, Thomas W., Osmonbekov, Talai, Czaplewski, Andrew J.

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The lithotriptor and its potential use in the revision of total hip arthroplasty von KARPMAN, Robert R, MAGEE, Frank P, GRUEN, Thomas W. S, MOBLEY, Theodore

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The use of category management practices to obtain a sustainable competitive advantage in the fastmovingconsumergoods industry von Dupre, Kyle, Gruen, Thomas W.

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