A Practitioner’s Comment on Aimee L. Drolet and Donald G. Morrison’s “Do We Really Need Multiple-Item Measures in Service Research?” von Grapentine, Terry H.

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TAMING THE TROUBLEMAKER von Grapentine, Terry H

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We Need to Combine Theory with Practice von Grapentine, Terry H

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From Information to Theory von Grapentine, Terry H, Teas, R Kenneth

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Thinking Causally von Grapentine, Terry

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Marketing and $4-gallon gas von Grapentine, Terry

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Ad recall and working memory von Grapentine, Terry

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Testing market positioning themes: a perceptual mapping approach von Teas, R. Kenneth, Grapentine, Terry H.

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The Right Questions von Dianne Altman Weaver, Grapentine, Terry H

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If this product were a car...? von Grapentine, Terry

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A Feeling for the Consumer von Grapentine, Terry H

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SOMETHING OUT OF NOTHING von Grapentine, Terry H

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Movie ratings the Bayesian way von Grapentine, Terry H

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Unconventional Wisdom von Grapentine, Terry

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Watch and Learn Is A Good Method von Grapentine, Terry

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MARKETING MIX von Grapentine, Terry

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Walk the line von Grapentine, Terry

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The chocolate war von Grapentine, Terry

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Keep it real von Grapentine, Terry

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Hello banana peels von Grapentine, Terry

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