How songs from growing up and viewers' attachment styles affect video ads' effectiveness von Lourenço, Carlos J. S., Isabella, Giuliana, Verbeke, Willem, Vo, Khoi, Dimoka, Angelika, Bagozzi, Richard P.

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The effect of facial expression on emotional contagion and product evaluation in print advertising von Isabella, Giuliana, Vieira, Valter Afonso

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Developing a holistic understanding of consumers’ experiences: An integrative analysis of objective and subjective elements in physical retail purchases von Dalmoro, Marlon, Isabella, Giuliana, Almeida, Stefânia Ordovás de, dos Santos Fleck, João Pedro

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ThinkBox: One-way road: the impact of artificial intelligence on the development of knowledge in management von Isabella, Giuliana, Almeida, Marcos Inácio Severo de, Mazzon, Jose Afonso

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Going Viral on Advertising YouTube Video: Detecting the Influences von Isabella, Giuliana, Melo, Andressa Freitas de, Gonzalez, Marcela Carvalho

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Intentions to purchase food through the internet: developing and testing a model von Quevedo-Silva, Filipe, Freire, Otavio, Lima-Filho, Dario de Oliveira, Brandão, Marcelo Moll, Isabella, Giuliana, Moreira, Luísa Brito

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Traditional Research versus Advanced Algorithms: “Is Survey in the Last Days?” von Gabriel, Marcelo Luiz Dias da Silva, Mazzon, José Afonso, Isabella, Giuliana, Coelho, Ricardo Limongi França, Lopes, Evandro Luiz, Brei, Vinicius Andrade

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Thresholds Are Everywhere: A Systems Approach to Public Policy von Carvalho, Hamilton Coimbra, Isabella, Giuliana, Mazzon, Jose Afonso

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The Influence of Board Structure and Ownership Concentration on GRI Reporting von Cunha de Mascena, Keysa Manuela, Barakat, Simone R., Isabella, Giuliana, Fischmann, Adalberto A.

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INVESTIGANDO AS ESTRATÉGIAS DE RESPOSTAS QUANTO AO BOCA A BOCA NEGATIVO ON-LINE von FERNANDES, ROBERTA DUARTE, ISABELLA, GIULIANA

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Promoções em ação: classificando as ações promocionais na percepção dos consumidores von Anauate, Patricia Montagna, Isabella, Giuliana, Ramos, Carla

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A Influência do Constrangimento do Consumidor no Processo de Compra von Giuliana Isabella, Lucia Salmonson Guimarães Barros, José Afonso Mazzon

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Another driver of the Brazilian fuel ethanol supply chain: the consumers’ preferences von Isabella, Giuliana, Yu, Abraham Sin Oih, Silva, Adriano Maniçoba da, Pegetti, Ana Lucia

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Influence of discount price announcements on consumer's behavior von Isabella, Giuliana, Pozzani, Alexandre Ierulo, Chen, Vinicios Anlee, Gomes, Murillo Buissa Perfi

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Investigating online response strategies for addressing negative word of mouth von Fernandes, Roberta Duarte, Isabella, Giuliana

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Investigating online response strategies to address negative word of mouth von Roberta Duarte Fernandes, Giuliana Isabella

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INVESTIGATING ONLINE RESPONSE STRATEGIES FOR ADDRESSING NEGATIVE WORD OF MOUTH/Investigando as estrategias de respostas quanto ao boca a boca negativo on-line/Investigando las estr... von Fernandes, Roberta Duarte, Isabella, Giuliana

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Impacts of product type and representation type on the perception of justice and price fairness von Isabella, Giuliana, Mazzon, José Afonso, Dimoka, Angelika

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The influence of corporate social responsibility on employee satisfaction von Barakat, Simone R, Isabella, Giuliana, Boaventura, João Maurício Gama, Mazzon, José Afonso

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Promotions in action: classifying promotional activities under the perception of consumers von Patricia Montagna Anauate, Giuliana Isabella, Ramos, Carla

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