What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products von Gershoff, Andrew D., Frels, Judy K.

Volltext

When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion von PACKARD, GRANT, GERSHOFF, ANDREW D., WOOTEN, DAVID B.

Volltext

What’s Not to Like? Preference Asymmetry in the False Consensus Effect von Gershoff, Andrew D., Mukherjee, Ashesh, Mukhopadhyay, Anirban

Volltext

Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation von Gershoff, Andrew D., Mukherjee, Ashesh, Mukhopadhyay, Anirban

Volltext

Do You Know Me? Consumer Calibration of Friends’ Knowledge von Gershoff, Andrew D., Johar, Gita Venkataramani

Volltext

The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction von Soster, Robin L., Gershoff, Andrew D., Bearden, William O.

Volltext

When Good Things Feel Closer and Bad Things Feel Farther: The Role of Perceived Control on Psychological Distance Perception von Han, Jerry J., Gershoff, Andrew D.

Volltext

Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of Unfairness von Gershoff, Andrew D., Kivetz, Ran, Keinan, Anat

Volltext

Safety First? The Role of Emotion in Safety Product Betrayal Aversion von Gershoff, Andrew D., Koehler, Jonathan J.

Volltext

Recommendation or Evaluation? Task Sensitivity in Information Source Selection von Gershoff, Andrew D., Broniarczyk, Susan M., West, Patricia M.

Volltext

Marketing actions that influence estimates of others also shape identity von Burson, Katherine A., Gershoff, Andrew D.

Volltext

Betrayal aversion: When agents of protection become agents of harm von Koehler, Jonathan J, Gershoff, Andrew D

Volltext

Knowing Where They Stand: The Role of Inferred Distributions of Others in Misestimates of Relative Standing von Gershoff, Andrew D., Burson, Katherine A.

Volltext

The Reciprocal Effects of Brand Equity and Trivial Attributes von Broniarczyk, Susan M., Gershoff, Andrew D.

Volltext

Lots to Do or Lots of Ways to Do It? The Role of Mood and Mind-set on Goal Motivation von Han, Eunjoo, Gershoff, Andrew D.

Volltext

"I Love It" or "I Hate It"? The Positivity Effect in Stated Preferences for Agent Evaluation von Gershoff, Andrew D., Mukherjee, Ashesh, Mukhopadhyay, Anirban

Volltext

Mere Packaging and Consumer Choice: How Unnecessary Packaging Can Increase Product Value von Doering, Tim P, Burson, Katherine, Gershoff, Andrew D

Volltext

Lots to Do or Lots of Ways to Do It? The Role of Mood and Mindset on Goal Motivation von Han, Eunjoo, Gershoff, Andrew D

Volltext

Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects von Gershoff, Andrew D., Mukherjee, Ashesh, Mukhopadhyay, Anirban

Volltext

When Do Limited Time Offers Work? A Reactance Perspective von Mukherjee, Ashesh, Lee, Seung Yun, Gershoff, Andrew D

Volltext