The IMC mixes that trucking managers use von Garber, Jr, Lawrence L, Kim, Kacy, Dotson, Michael J

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The Effects of Analogous Food Color on Perceived Flavor: A Factorial Investigation von Garber, Lawrence L., Hyatt, Eva M., Nafees, Lubna

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HYPOTHESES OF EQUIVALENCE AND THEIR TESTING von Garber, Lawrence L., Boya, Ünal Ö., Hyatt, Eva M.

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Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials von Nafees, Lubna, Hyatt, Eva M., Garber, Lawrence L., Das, Neel, Boya, Ünal Ö.

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The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design von Garber, Lawrence L., Hyatt, Eva M., Boya, Ünal Ö.

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The Association between Learning and Learning Style in Instructional Marketing Games von Garber, Lawrence L., Hyatt, Eva M., Boya, Ünal Ö., Ausherman, Babs

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Gender differences in learning preferences among participants of serious business games von Garber, Lawrence L., Hyatt, Eva M., Boya, Ünal Ö.

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The Effects of Food Color on Perceived Flavor von Garber, Lawrence L., Hyatt, Eva M., Starr, Richard G.

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The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India von Garber, Lawrence L., Hyatt, Eva M., Nafees, Lubna

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Reply to commentaries on: Garber, Hyatt, and Starr, “Placing food color experimentation in a valid consumer context” von Garber, Lawrence L, Hyatt, Eva M, Starr, Richard G

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Constituting, testing and validating the gender learner profiles of serious game participants von Garber, Lawrence L., Hyatt, Eva M., Boya, Ünal Ö.

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The Use of Promotional Tools in the Motor Carrier Industry: An Exploratory Study von MacLEOD, MARY D., GARBER, LAWRENCE L., DOTSON, MICHAEL J., CHAMBERS, TERRY M.

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Measuring consumer response to food products von Garber, Lawrence L., Hyatt, Eva M., Starr, Richard G.

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Does Visual Package Clutter Obscure the Communicabilty of Food Package Shape? von Garber, Lawrence L., Hyatt, Eva M., Boya, Ünal Ö.

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Placing Food Color Experimentation into a Valid Consumer Context von Garber, Lawrence L., Hyatt, Eva M., Starr, Richard G.

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A method for the selection of appropriate business-to-business integrated marketing communications mixes von Garber, Lawrence L., Dotson, Michael J.

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Binuclear molybdenum carbonyl complexes with bridging 1-substituted tetrazole ligands von Garber, Lawrence L

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Comment on “Consumer research in the early stages of new product development: a critical review of methods and techniques” Ellen Van Kleef, Hans C.M. Trijp, Pieternel Luning von Garber, Lawrence L., Boya, Unal Ö.

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Reply to commentaries on von Garber, Lawrence L, Hyatt, Eva M, Starr, Richard G

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Consumer research in the early stages of new product development: a critical review of methods and techniques. Commentaries. Authors' reply von VAN KLEEF, Ellen, VAN TRIJP, Hans C. M, LUNING, Pieternel, CARDELLO, Armand V, GARBER, Lawrence L, BOYA, Unal Ö, JAEGER, Sara R, SCHMIDT, Jeffrey B, WANSINK, Brian

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