Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice von Fugate, Douglas L

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Product gender perceptions and antecedents of product gender congruence von Fugate, Douglas L., Phillips, Joanna

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Marketing services more effectively with neuromarketing research: a look into the future von Fugate, Douglas L

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The advertising of services: what is an appropriate role for humor? von Fugate, Douglas L

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Selected dimensions of service gender: a study of perceptions of Generation Y von Melancon, Joanna Phillips, Forbes, Lukas P, Fugate, Douglas

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Evaluating the US male homosexual and lesbian population as viable target market segment: review with implications von Fugate, Douglas L.

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Viewpoint von Fugate, Douglas

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The Multidimensional Nature of Service Facilities: Viewpoints and Recommendations von Turley, Lou W, Fugate, Douglas L

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International services marketing: A review of structural barriers, regulatory limitations, and marketing responses von Fugate, Douglas, Zimmerman, Alan

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Humorous services advertising: What are the roles of sex, appreciation of humor, and appropriateness of humor? von Fugate, Douglas, Gotlieb, Jerry, Bolton, Dawn

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Putting the Marketing Plan to Work: Practical Suggestions for Early Intervention Programs von Fugate, Douglas L, Fugate, Janet M

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Helping Parents of Young Children with Disabilities Become Consumers of Early Intervention: A Marketing Approach von Fugate, Douglas L, Fugate, Janet M

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Advertising professional legal services: The effects of price inclusion on perceptions of quality and economic value von Milliman, Ronald, Fugate, Douglas

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The Multidimensional Nature of Service Facilities von Turley, L.W, Fugate, Douglas L

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International Perspective: Preparing for Globalization-Do We Need Structural Change for Our Academic Programs von Fugate, Douglas L., Jefferson, Robert W.

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Channel Design for Early Intervention Services: Is There a Role for Brokers? von Fugate, Douglas L.

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POST PURCHASE BEHAVIORAL INTENTIONS: AN EMPIRICAL STUDY OF DISSATISFIED RETAIL CONSUMERS IN MEXICO von Hernandez, Mariana, Fugate, Douglas L

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The effects of manufacturer disclosure on consumer perceptions of private brand grocery product attributes von FUGATE, DOUGLAS L.

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Advertising Professional Legal Services: The Effects of Price Inclusion on Perception of Quality and Economic Value von Milliman, Ronald, Fugate, Douglas L

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Evaluating the US male homosexual and lesbian population as von Fugate, Douglas L

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