Silver Lining of Haze: The Mixed Effect of Haze on Donation von Li, Shihao, Fu, Guoqun, Yuan, Jingting, Wu, Jingyu

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Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China von Akram, Umair, Ansari, Aisha Rehman, Fu, Guoqun, Junaid, Muhammad

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Drivers and consequences of borrowers' voluntary privacy information disclosure—Evidence from a Chinese online consumer financing platform von Zhang, Xiaodan, Fu, Guoqun, Guo, Maiju, Wang, Zeng

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Exploring regulatory fit between service relationships and appeals in co-production von Li, Shihao, Hu, Yanghong, Xu, Lan, Fu, Guoqun

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Forsythoside A inhibited S. aureus stimulated inflammatory response in primary bovine mammary epithelial cells von Zhang, Jiali, Zhang, Yue, Huang, Hailong, Zhang, Haiwei, Lu, Wei, Fu, Guoqun, Zhu, Yunzhang

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Analysis of progeny–parents family travel process from perspective filial piety: driving factors, intergenerational interaction and tourism evaluation von Fu, Guoqun, Zhang, Chenghu, Hu, Jia'jing

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Fuzzy Cluster Analysis and Prediction of Psychiatric Health Data Based on BPNN von Xiang, Hong, Wang, Anrong, Fu, Guoqun, Luo, Xue, Pan, Xudong

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The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention von Jian, WU, Guoqun, FU

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Ownership effects in consumers’ brand extension evaluations von Guoqun, FU, Jiali, DING

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Be close or stay away: the interactive effect of loneliness and information frameworks on consumer's anthropomorphic product preference von Li, Shihao, Zhang, Hongxia, Wang, Xuefang, Fu, Guoqun

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The evolution of urban wedding consumption in China since 1970s von Fu, Guoqun, Li, Yang, Fei, Xianzheng

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Economic development and consumer marketing in contemporary China von Lu Wang, Cheng, Li, Dongjin, Fu, Guoqun

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Ownership effects in consumers' brand extension evaluations von Fu, Guoqun, Ding, Jiali, Qu, Riliang

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Brand Extensions in Emerging Markets: Theory Development and Testing in China von Fu, Guoqun, Saunders, John, Qu, Riliang

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Dual branding: how corporate names add value von Saunders, John, Guoqun, Fu

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Dual branding: how corporate names add value von Saunders, John, Guoqun, Fu

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China's regulated marketing mix: The role of the state administration Bureau for industry and commerce von Guoqun, Fu, Saunders, John

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Portable non-missing point reader von FU GUOQUN

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24-solar-term wall calendar capable of being manually stretched and adjusted von FU GUOQUN

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品牌图解对消费者品牌延伸评价的影响——信息处理流畅性视角 von 姚琦 Mao Huifang 符国群

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