How Responsive should a Firm be to Customers’ Expectations? von Fruchter, Gila E., Wiszniewska-Matyszkiel, Agnieszka

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Coordinating carbon emissions via production quantities: A differential game approach von Fruchter, Gila E, Naseraldin, Hussein

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Optimizing Production Relocation Timing Decisions von Fruchter, Gila E, Prasad, Ashutosh, Reutterer, Thomas

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Contract design when quality is co-created in a supply chain von Avinadav, Tal, Chernonog, Tatyana, Fruchter, Gila E., Prasad, Ashutosh

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Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence von Fruchter, Gila E., Prasad, Ashutosh, Van den Bulte, Christophe

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Dynamic Formation of Quality Expectations: Theory and Empirical Evidence von Fruchter, Gila E., Reutterer, Thomas, Dickert, Stephan, Vacondio, Martina

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Forecasting sales and product evolution: The case of the hybrid/electric car von Orbach, Yair, Fruchter, Gila E.

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Accelerating the diffusion of innovations under mixed word of mouth through marketing–operations interaction von El Ouardighi, Fouad, Feichtinger, Gustav, Fruchter, Gila E.

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Taking a Ride on Mature Carrier Products to Push a New Technology: The Diffusion of Add-Ons von Orbach, Yair, Fruchter, Gila E., Varsano, Naor

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Why the Generalized Bass Model leads to odd optimal advertising policies von Fruchter, Gila E., Van den Bulte, Christophe

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Coordinating Production and Marketing with Dynamic Transfer Prices von Dockner, Engelbert J., Fruchter, Gila E.

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Fee or free? How much to add on for an add-on von Fruchter, Gila E., Gerstner, Eitan, Dobson, Paul W.

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The Role of Seeding in Multi-Stage vs. Two-Stage Diffusion Models von Orbach, Yair, Fruchter, Gila E.

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The membership fee increases over time with the network size von Gila E. Fruchter

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Dynamic pricing for subscription services von Fruchter, Gila E., Sigué, Simon P.

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Predicting product life cycle patterns von Orbach, Yair, Fruchter, Gila E.

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Proactive Planning of the Timing of a Partial Switch of a Prescription to Over-the-Counter Drug von Fruchter, Gila E., Mantrala, Murali K.

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The Various Brands in the Optimal Product Line vs. the Optimal Single Product von Gila E. Fruchter, Ariel Fligler

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Transactions vs. Relationships: What Should the Company Emphasize? von Fruchter, Gila E., Sigué, Simon P.

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Closed-Loop Advertising Strategies in a Duopoly von Fruchter, Gila E, Kalish, Shlomo

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