Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty von Brannen, Jane, Frisby, Cynthia M.

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Health News Agenda Building: Journalists' Perceptions of the Role of Public Relations von Len-Ríos, María E., Hinnant, Amanda, Park, Sun-A, Cameron, Glen T., Frisby, Cynthia M., Lee, Youngah

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Does Race Matter? Effects of Idealized Images on African American Women's Perceptions of Body Esteem von Frisby, Cynthia M.

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A Matter of Life and Death: Effects of Emotional Message Strategies on African American Women's Attitudes about Preventative Breast Cancer Screenings von Frisby, Cynthia M.

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Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry von Frisby, Cynthia M.

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Sacrificing Dignity for Publicity: Content Analysis of Female and Male Athletes on “Sports Illustrated” and “ESPN the Magazine” Covers from 2012-2016 von Frisby, Cynthia M.

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Misrepresentations of Lone Shooters: The Disparate Treatment of Muslim, African American, Hispanic, Asian, and White Perpetrators in the US News Media von Frisby, Cynthia M.

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Messages of Hope: Health Communication Strategies That Address Barriers Preventing Black Women from Screening for Breast Cancer von Frisby, Cynthia M.

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Media Hype and Its Influence on Athletic Performance von Frisby, Cynthia M., Wanta, Wayne

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Delay of Game: A Content Analysis of Coverage of Black Male Athletes by Magazines and News Websites 2002-2012 von Frisby, Cynthia M.

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Undressing the Words: Prevalence of Profanity, Misogyny, Violence, and Gender Role References in Popular Music from 2006-2016 von Frisby, Cynthia M., Behm-Morawitz, Elizabeth

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Start to Finish: The Effect of Sportswriter and Reader Gender on Perception of Female Athletes von Dell, Rebecca, Frisby, Cynthia M.

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Reaching the Male Consumer by Way of Daytime TV Soap Operas von Frisby, Cynthia M

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Messages of hope: Health communications strategies that address barriers preventing Black women from screening for breast cancer von Frisby, Cynthia M

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If you Build it, Will They Learn? Effects of Advertising Course Web Site on Student Learning and Teacher Effectiveness von Frisby, Cynthia M.

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Building Theoretical Insights to Explain Differences in Remote Control Use between Males and Females: A Meta-analysis von Frisby, Cynthia M.

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Changing Directions: Assessing Student Thoughts and Feelings about a New Program in Strategic Communication von Reber, Bryan H., Frisby, Cynthia M., Cameron, Glen T.

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Sticks 'n' Stones May Break My Bones, But Words They Hurt Like Hell: Derogatory Words in Popular Songs von Frisby, Cynthia M

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Always a Bridesmaid, Never a Bride: Portrayals of Women of Color in Bridal Magazines von Frisby, Cynthia M, Engstrom, Erika

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Media Report to Women von Ann Dee McClane-Bunn, Cynthia M. Frisby, Martha Lauzen

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