The Rationalizing Effects of Cognitive Load on Emotion‐Based Trade‐off Avoidance von Drolet, Aimee, Frances Luce, Mary

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Understanding the Effects of Process‐Focused versus Outcome‐Focused Thought in Response to Advertising von Escalas, Jennifer Edson, Luce, Mary Frances

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Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making von Venkatraman, Vinod, Payne, John W., Bettman, James R., Luce, Mary Frances, Huettel, Scott A.

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When Does Choice Reveal Preference? Moderators of Heuristic versus Goal‐Based Choice von Drolet, Aimee, Luce, Mary Frances, Simonson, Itamar

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Choosing to Avoid: Coping with Negatively Emotion‐Laden Consumer Decisions von Luce, Mary Frances

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Constructive Consumer Choice Processes von Bettman, James R., Luce, Mary Frances, Payne, John W.

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Introduction: What Are Research Curations? von Peracchio, Laura, McGill, Ann, Luce, Mary Frances

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Consumer Wait Management Strategies for Negative Service Events: A Coping Approach von Miller, Elizabeth Gelfand, Kahn, Barbara E., Luce, Mary Frances

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That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information von RECZEK, REBECCA WALKER, IRWIN, JULIE R., ZANE, DANIEL M., EHRICH, KRISTINE R.

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Appraising the Appraisal-Tendency Framework von Cavanaugh, Lisa A., Bettman, James R., Luce, Mary Frances, Payne, John W.

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Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption von CAVANAUGH, LISA A., BETTMAN, JAMES R., LUCE, MARY FRANCES

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In-Store Spending Dynamics: How Budgets Invert Relative-Spending Patterns von SHEEHAN, DANIEL, VAN ITTERSUM, KOERT

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How Long Did I Wait? The Effect of Construal Levels on Consumers’ Wait Duration Judgments von WANG, JING, HONG, JIEWEN, ZHOU, RONGRONG

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Preference construction and preference stability: Putting the pillow to rest von Bettman, James R., Luce, Mary Frances, Payne, John W.

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A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels von Goldstein, Noah J., Cialdini, Robert B., Griskevicius, Vladas

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Affective Boundaries of Scope Insensitivity von CHANG, HANNAH H., PHAM, MICHEL TUAN

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Desire to Acquire: Powerlessness and Compensatory Consumption von Rucker, Derek D., Galinsky, Adam D.

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Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction von GU, YANGJIE, BOTTI, SIMONA, FARO, DAVID

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Process Versus Outcome Thought Focus and Advertising von Escalas, Jennifer Edson, Luce, Mary Frances

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Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions von HÄUBL, GERALD, LESZCZYC, PETER T. L. POPKOWSKI

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