I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions von Lastner, Matthew M., Fennell, Patrick, Folse, Judith A. G., Rice, Dan H., Porter, McDowell

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Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes von Folse, Judith Anne Garretson, Burton, Scot, Netemeyer, Richard G.

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SPOKESCHARACTERS: How the Personality Traits of Sincerity, Excitement, and Competence Help to Build Equity von Folse, Judith Anne Garretson, Netemeyer, Richard G., Burton, Scot

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Unraveling consumer suspense: The role of hope, fear, and probability fluctuations von Moulard, Julie Guidry, Kroff, Michael W., Folse, Judith Anne Garretson

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A Multicenter Study of the Point Prevalence of Drug-Induced Hypotension in the ICU von Kane-Gill, Sandra L, LeBlanc, Jaclyn M, Dasta, Joseph F, Devabhakthuni, Sandeep

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