The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies von MacInnis, Deborah J., Folkes, Valerie S.

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Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me von MacInnis, Deborah J., Folkes, Valerie S.

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Promotional Bundles and Consumers’ Price Judgments: When the Best Things in Life Are Not Free von Kamins, Michael A., Folkes, Valerie S., Fedorikhin, Alexander

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Effects of Seller‐Supplied Prices on Buyers’ Product Evaluations: Reference Prices in an Internet Auction Context von Kamins, Michael A., Drèze, Xavier, Folkes, Valerie S.

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When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies von Johnson, Allison R., Folkes, Valerie S., Wang, Juan

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Inferences about the Brand from Counterstereotypical Service Providers von Matta, Shashi, Folkes, Valerie S.

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The Positivity Effect in Perceptions of Services: Seen One, Seen Them All? von Folkes, Valerie S., Patrick, Vanessa M.

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It’s Unfair: Why Customers Who Merely Observe an Uncivil Employee Abandon the Company von Porath, Christine, MacInnis, Deborah, Folkes, Valerie S.

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When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter von Folkes, Valerie S., Matta, Shashi

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Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes von Folkes, Valerie S., Kamins, Michael A.

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Consumer Reactions to Product Failure: An Attributional Approach von Folkes, Valerie S.

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Fired Up for the Future: How Time Shapes Sharing von WEINGARTEN, EVAN, BERGER, JONAH

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The Way a Salesperson Manages Service Providers Influences Customers' Anger About Problems von Koppitsch, Steven, Folkes, Valerie S., MacInnis, Deborah, Porath, Christine

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The Influence of Incidental Similarity on Observers’ Causal Attributions and Reactions to a Service Failure von Wan, Lisa C, Wyer, Robert S

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How consumers’ assessments of the difficulty of manufacturing a product influence quality perceptions von Johnson, Allison R., Folkes, Valerie S.

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Changes in the consequences of consumer envy due to ease of coping and social comparison targets von Folkes, Valerie S.

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Recent Attribution Research in Consumer Behavior: A Review and New Directions von Folkes, Valerie S.

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An Attributional Analysis of Excuse Giving: Studies of a Naive Theory of Emotion von Weiner, Bernard, Amirkhan, James, Folkes, Valerie S, Verette, Julie A

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Witnessing Incivility among Employees: Effects on Consumer Anger and Negative Inferences about Companies von Porath, Christine, Macinnis, Debbie, Folkes, Valerie

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Account-Giving for a Corporate Transgression Influences Moral Judgment: When Those Who "Spin" Condone Harm-Doing von Folkes, Valerie S, Whang, Yun-Oh

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