Death to Dichotomizing von Fitzsimons, Gavan J

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Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression von SPILLER, STEPHEN A., FITZSIMONS, GAVAN J., LYNCH, JOHN G., McCLELLAND, GARY H.

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Understanding the mystery of the crying infant von Clarke, Jonathan, Fitzsimons, John J

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Angiotensin, Thirst, and Sodium Appetite von FITZSIMONS, J. T

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Matching choices to avoid offending stigmatized group members von Liu, Peggy J., Campbell, Troy H., Fitzsimons, Gavan J., Fitzsimons, Gráinne M.

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Consumer Response to Stockouts von Fitzsimons, Gavan J.

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New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences von Venkatraman, Vinod, Clithero, John A., Fitzsimons, Gavan J., Huettel, Scott A.

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A Framework for Understanding Consumer Choices for Others von LIU, PEGGY J., DALLAS, STEVEN K., FITZSIMONS, GAVAN J.

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Quality–Quantity Tradeoffs in Consumption von Dias, Rodrigo S, Sharma, Eesha, Fitzsimons, Gavan J

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Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction von BRICK, DANIELLE J., FITZSIMONS, GRÁINNE M., CHARTRAND, TANYA L., FITZSIMONS, GAVAN J.

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Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” von Fitzsimons, Gráinne M., Chartrand, Tanya L., Fitzsimons, Gavan J.

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Spending and Happiness: The Role of Perceived Financial Constraints von Dias, Rodrigo S, Sharma, Eesha, Fitzsimons, Gavan J

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Vice-Virtue Bundles von Liu, Peggy J., Haws, Kelly L., Lamberton, Cait, Campbell, Troy H., Fitzsimons, Gavan J.

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Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses von Fitzsimons, Gavan J, Lehmann, Donald R

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Measuring and Mitigating the Costs of Stockouts von Anderson, Eric T, Fitzsimons, Gavan J, Simester, Duncan

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When Questions Change Behavior: The Role of Ease of Representation von Levav, Jonathan, Fitzsimons, Gavan J.

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I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others von McFerran, Brent, Dahl, Darren W., Fitzsimons, Gavan J., Morales, Andrea C.

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Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption von McFerran, Brent, Dahl, Darren W., Fitzsimons, Gavan J., Morales, Andrea C.

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Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers von Oba, Demi, Howe, Holly S, Fitzsimons, Gavan J

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Close Relationships and Self-Regulation: How Relationship Satisfaction Facilitates Momentary Goal Pursuit von Hofmann, Wilhelm, Finkel, Eli J., Fitzsimons, Gráinne M.

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