ALL THAT GLITTERS IS NOT GOLD: BEYOND ONLINE HOTEL REVIEWS von First Komen, Ivana, Vujičić, Maja

Volltext

Naturally traditional or traditionally natural – exploring the concepts natural and traditional in marketing research von First Komen, Ivana, Grgurić Čop, Nina

Volltext

Conscious food choices – differences between perceived benefits and willingness to pay for different product types von First Komen, Ivana, Grgurić Čop, Nina, Puškarić, Antonija

Volltext

Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation von First Komen, Ivana, Šepac, Marija, Vujičić, Maja

Volltext

Kruške i jabuke prikrivenog oglašavanja: razlučivanje i terminološko određenje korištenja marki u programskim sadržajima von Muškinja, Andrea, First Komen, Ivana

Volltext

PERCEIVED SAFETY OF NATURAL FOOD PRODUCTS: INFLUENCE OF DIFFERENT PACKAGING CUES von Milinović, Nives, First Komen, Ivana

Volltext

PERCIPIRANA SIGURNOST PRIRODNIH PREHRAMBENIH PROIZVODA: UTJECAJ RAZLIČITIH SIGNALA NA PAKIRANJU 1 von Milinović, Nives, Komen, Ivana First

Volltext

Apples and oranges in disguised advertising: differentiation and terminological determination of brand usage in program content von Andrea Muškinja, Ivana First Komen

Volltext

Međuovisnost ekološke utemeljenosti marke, poznatosti marke i poslovnog rezultata poduzeća von First Komen, Ivana

Volltext

Formal and informal communication channels in creating corporate brand image and preference von Tomić, Marija, First Komen, Ivana

Volltext

Prirodno tradicionalni ili tradicionalno prirodni – istraživanje koncepata prirodno i tradicionalno u marketinškim istraživanjima von First Komen, Ivana, Grgurić Čop, Nina

Volltext

Music, emotions and first impression perceptions of a healthcare institutions’ quality: An experimental investigation von First Komen, Ivana, Šepac, Marija, Vujičić, Maja

Volltext