The art of entrepreneurial market creation von Lehman, Kim, Ronald Fillis, Ian, Miles, Morgan

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To sell or not to sell? Pricing strategies of newly-graduated artists von Lee, Boram, Fraser, Ian, Fillis, Ian

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The production and consumption activities relating to the celebrity artist von Fillis, Ian

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We Are All Improvisers! Jazz as an Alternative Lens to Explore the Strategic Marketing Management of the Entrepreneurial Consumer Movement von Fillis, Ian, Dennis, Noel

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Sharpening the Pointy End of a Brand (or The Quest for a Meaningful Logo) von Lehman, Kim, Fillis, Ian

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Oh, What a Tangled Web They Weave von Lehman, Kim, Fillis, Ian

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Cultural murals and the evolving nature of the hero concept: an arts marketing context von Fillis, Ian, Lehman, Kim

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Biographical research as a methodology for understanding entrepreneurial marketing von Fillis, Ian

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National identity and the future of branding the arts von Rentschler, Ruth, Fillis, Ian, Lee, Boram

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Art collecting as consumption and entrepreneurial marketing as strategy von Fillis, Ian, Lehman, Kim

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Artists versus arts council: A longitudinal analysis of brand legitimacy von Rentschler, Ruth, Fillis, Ian, Lee, Boram

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Small firm internationalisation: an investigative survey and future research directions von Fillis, Ian

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THE ROLE OF CREATIVITY IN ENTREPRENEURSHIP von FILLIS, IAN, RENTSCHLER, RUTH

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Art, science and organisational interactions: Exploring the value of artist residencies on campus von Lee, Boram, Fillis, Ian, Lehman, Kim

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Assessing the notion of art as a product: entrepreneurial marketing insights from the visual arts von Fillis, Ian, Lehman, Kim, Wickham, Mark

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Moving beyond fan typologies: The impact of social integration on team loyalty in football von Fillis, Ian, Mackay, Craig

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The role of institutional relationships in shaping the career development of emerging artists von Fillis, Ian, Lee, Boram, Fraser, Ian

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Exploring supply-side network interactions in the visual art production process von Lehman, Kim, Wickham, Mark, Fillis, Ian

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Internationalisation of Korean performing arts: A case study analysis von Fillis, Ian, Lee, Boram

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Towards an Integrative Framework for Arts Governance von Rentschler, Ruth, Lee, Boram, Fillis, Ian

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