Crafting Integrated Multichannel Retailing Strategies von Zhang, Jie, Farris, Paul W., Irvin, John W., Kushwaha, Tarun, Steenburgh, Thomas J., Weitz, Barton A.

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Getting multi-channel distribution right von Ailawadi, Kusum L, Farris, Paul W

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Measuring and Managing Returns from Retailer-Customized Coupon Campaigns von Venkatesan, Rajkumar, Farris, Paul W.

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Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship von Hirche, Martin, Farris, Paul W., Greenacre, Luke, Quan, Yiran, Wei, Susan

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Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions von Ailawadi, Kusum L., Farris, Paul W.

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Distribution and Market Share von Wilbur, Kenneth C., Farris, Paul W.

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Finding the Right Metrics to Manage Multi-Channel Distribution von Ailawadi, Kusum L., Farris, Paul W.

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Key marketing metrics: the 50+ metrics every manager needs to know von Bendle, Neil T

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Marketing Metrics von Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein

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Market Share and Distribution: A Generalization, a Speculation, and Some Implications von Reibstein, David J., Farris, Paul W.

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Cutting-edge marketing analytics: real world cases and data sets for hands on learning von Venkatesan, Rajkumar, Farris, Paul, Wilcox, Ronald T

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Do Economic Profit Companies Walk Their Compensation Talk? von Farris, Paul W., Haskins, Mark E., Pfeifer, Phillip E.

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Dynamic Strategic Thinking von Dickson, P.R., Farris, P.W., Verbeke, W.J.M.I.

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Marketing Metrics: 50+ Metrics Every Executive Should Master von Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein

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Marketing Scholars' Roles in the Policy Arena: An Opportunity for Discourse on Direct-to-Consumer Advertising von Farris, Paul W., Wilkie, William L.

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Executive Compensation: Do Economic Profits Matter? von Farris, Paul W., Haskins, Mark E., Lynch, Luann J., Pfeifer, Phillip E., Reynolds, Richard S.

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Your Guide To Entertainment Marketing and Performance (Collection) von Lieberman, Al, Esgate, Patricia, Farris, Paul W, Bendle, Neil, Pfeifer, Phillip E, Reibstein, David

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Retail Free Riding: The Case of the Wallpaper Industry von Doane, Michael J., Farris, Paul W., Kucuk, S. Umit, Maddux, Robert C.

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A Model for Determining Retail Product Category Assortment and Shelf Space Allocation von Borin, Norm, Farris, Paul W., Freeland, James R.

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The elasticity of customer value to retention: The duration of a customer relationship von Pfeifer, Phillip E., Farris, Paul W.

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