Brand personality: Current insights and future research directions von Calderón-Fajardo, Víctor, Molinillo, Sebastian, Anaya-Sánchez, Rafael, Ekinci, Yuksel

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Effects of UV-B radiation on the morphology, UV-B absorbing compounds and photosynthetic pigment content of Plantago lanceolata and Rheum rhabarbarum von Niculcar, Roberto, Fajardo, Víctor, Cuadra, Pedro

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Understanding destination brand experience through data mining and machine learning von Calderón-Fajardo, Víctor, Anaya-Sánchez, Rafael, Molinillo, Sebastian

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Deciphering Tourism’s Role in Antarctica’s Geosocial Concerns through Data Mining Techniques von Calderón-Fajardo, Víctor, Puig-Cabrera, Miguel, Rodríguez-Rodríguez, Ignacio

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Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals von Calderón-Fajardo, Víctor, Anaya-Sánchez, Rafael, Rejón-Guardia, Francisco

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PHYTOCHEMICAL STUDY ON ECTOMYCORRHIZAL FUNGI Cortinarius Magellanicus: AN UNUSUAL BROMINATED SECONDARY METABOLITE ISOLATED von Bacho, Mitchell, Cajas, Daniel, Becerra, José, Fajardo, Víctor, San-Martín, Aurelio

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Analysis of glutathione-S-transferases from larvae of Galleria mellonella (Lepidoptera, Pyralidae) with potential alkaloid detoxification function von Venthur, Herbert, Lizana, Paula, Manosalva, Loreto, Rojas, Valentina, Godoy, Ricardo, Rocha, Adonis, Aguilera, Iván, Palma-Millanao, Rubén, Fajardo, Victor, Quiroz, Andrés, Mutis, Ana

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Antibacterial Activity of Alkaloid Fractions from Berberis microphylla G. Forst and Study of Synergism with Ampicillin and Cephalothin von Manosalva, Loreto, Mutis, Ana, Urzúa, Alejandro, Fajardo, Victor, Quiroz, Andrés

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Croton urucurana Baill. Ameliorates Metabolic Associated Fatty Liver Disease in Rats von Auth, Pablo Alvarez, da Silva, Gustavo Ratti, Amaral, Eduarda Carolina, Bortoli, Victor Fajardo, Manzano, Mariana Inocencio, de Souza, Lauro Mera, Lovato, Evellyn Claudia Wietzikoski, Ribeiro-Paes, João Tadeu, Gasparotto Junior, Arquimedes, Lívero, Francislaine Aparecida Dos Reis

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Microgeographic variation in body condition of three Mexican garter snakes in central Mexico von Valencia-Flores, Erika, Venegas-Barrera, Crystian S, Fajardo, Victor, Manjarrez, Javier

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Speaking 7 Days of Garbage: Raising Awareness of Sustainability in the Classroom von Rodríguez, José-Víctor, Elizondo-Moreno, Aránzazu, Rodríguez-Rodríguez, Ignacio, Calderón-Fajardo, Víctor, Pardo-Quiles, Domingo

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Differential expression after UV-B radiation and characterization of chalcone synthase from the Patagonian hairgrass Deschampsia antarctica von Cuadra, Pedro, Guajardo, Joselin, Carrasco-Orellana, Cristian, Stappung, Yazmina, Fajardo, Víctor, Herrera, Raúl

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Altitudinal variation in organ mass from three mountain systems: The case of mesquite lizard Sceloporus grammicus von Macotela, Luis, Naya, Daniel E., González-Morales, Juan C., Anaya, Mariluz, Fajardo, Víctor, Manjarrez, Javier

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Visceral Branches of the Abdominal Aorta in the New Zealand Rabbit: Ten Different Patterns von Arredondo, Jorge, Saucedo, Roberto, Recillas, Sergio, Fajardo, Victor, Castelán, Octavio, González-Ronquillo, Manuel, Hernández, Wendy

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Fast and dark: The case of Mezquite lizards at extreme altitude von González-Morales, Juan Carlos, Rivera-Rea, Jimena, Moreno-Rueda, Gregorio, Bastiaans, Elizabeth, Castro-López, Meily, Fajardo, Víctor

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Síndrome del corazón roto en la nueva realidad pos-COVID-19 von Fajardo Guadarrama, Victor Manuel, Astudillo, Jose Manuel Fajardo, López, Meily Castro

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Calentamiento global y la fisiología de ectotermos: El caso de tres lacertilios mexicanos von Fajardo, Victor, Burguete, Marycarmen, González-Morales, Juan Carlos

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Elevation and blood traits in the mesquite lizard: Are patterns repeatable between mountains? von González-Morales, Juan C., Fajardo, Víctor, de la Vega-Pérez, Anibal Helios Díaz, Barrios-Montiel, Rodrigo, Quintana, Eréndira, Moreno-Rueda, Gregorio, Rivera-Rea, Jimena, Guevara-Fiore, Palestina, Bastiaans, Elizabeth

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Policy choices and outcomes for offshore wind auctions globally von Jansen, Malte, Beiter, Philipp, Riepin, Iegor, Müsgens, Felix, Guajardo-Fajardo, Victor Juarez, Staffell, Iain, Bulder, Bernard, Kitzing, Lena

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BIOLOGICAL ACTIVITY OF MACROMYCETES ISOLATED FROM CHILEAN SUBANTARCTIC ECOSYSTEMS von REINOSO, RODRIGO, CAJAS-MADRIAGA, DANIEL, MARTÍNEZ, MIGUEL, SAN MARTÍN, AURELIO, PÉREZ, CLAUDIA, FAJARDO, VÍCTOR, BECERRA, JOSÉ

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