THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS von Frizzo, Francielle, Korelo, José Carlos, Prado, Paulo Henrique Müller

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The effect of brand authenticity on consumer–brand relationships von Oh, Hyunjoo, Prado, Paulo Henrique Muller, Korelo, Jose Carlos, Frizzo, Francielle

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EFEITO DA HERANÇA DA MARCA NOS RELACIONAMENTOS ENTRE CONSUMIDORES E MARCAS von FRIZZO, FRANCIELLE, KORELO, JOSÉ CARLOS, PRADO, PAULO HENRIQUE MÜLLER

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The Genuine Handmade: How the Production Method Influences Consumers' Behavioral Intentions through Naturalness and Authenticity von Frizzo, Francielle, Dias, Helison Bertoli Alves, Duarte, Nayara Pereira, Rodrigues, Denise Gabriela, Prado, Paulo Henrique Muller

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The effect of brand heritage on consumer-brand relationships/ EFEITO DA HERANCA DA MARCA NOS RELACIONAMENTOS ENTRE CONSUMIDORES E MARCAS/El efecto de la herencia de la marca en las... von Frizzo, Francielle, Korelo, Jose Carlos, Prado, Paulo Henrique Muller

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THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS von FRANCIELLE FRIZZO, JOSÉ CARLOS KORELO, PAULO HENRIQUE MÜLLER PRADO

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