Revisiting customer value analysis in a heterogeneous market von DeSarbo, Wayne S, Ebbes, Peter, Fong, Duncan K.H, Snow, Charles C

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Managing Trade-in Programs Based on Product Characteristics and Customer Heterogeneity in Business-to-Business Markets von Li, Kate J, Fong, Duncan K. H, Xu, Susan H

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Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality von KIM, SUNGHOON, BLANCHARD, SIMON J., DESARBO, WAYNE S., FONG, DUNCAN K.H.

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Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis von Liechty, John C, Fong, Duncan K. H, DeSarbo, Wayne S

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A generalized ordinal finite mixture regression model for market segmentation von Zhang, Yifan, Fong, Duncan K.H., DeSarbo, Wayne S.

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Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand? von Kayande, Ujwal, Roberts, John H, Lilien, Gary L, Fong, Duncan K. H

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Modeling the evolution of competitive market structure via competitive group dynamics von Kani, Amirali, Fong, Duncan K.H., S. DeSarbo, Wayne

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A hierarchical Bayesian approach for examining heterogeneity in choice decisions von Kim, Sunghoon, DeSarbo, Wayne S., Fong, Duncan K.H.

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A Bayesian Multinomial Probit MODEL FOR THE ANALYSIS OF PANEL CHOICE DATA von Fong, Duncan K. H., Kim, Sunghoon, Chen, Zhe, DeSarbo, Wayne S.

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Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection von KIM, SUNGHOON, FONG, DUNCAN K.H., DESARBO, WAYNE S.

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Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality von Kim, Sunghoon, Blanchard, Simon J., Desarbo, Wayne S., Fong, Duncan K.H.

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A Bayesian Vector Multidimensional Scaling Procedure Incorporating Dimension Reparameterization with Variable Selection von Fong, Duncan K. H., DeSarbo, Wayne S., Chen, Zhe, Xu, Zhuying

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Bayes Factors with an Application to Experimental Economics von Bolton, Gary E, Mosquin, Paul, Fong, Duncan

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A comparison of generalized multinomial logit (GMNL) and latent class approaches to studying consumer heterogeneity with some extensions of the GMNL model by J. Pancras and D.K. De... von Fong, Duncan K. H.

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A Bayesian approach to the spatial representation of market structure from consumer choice data von DeSarbo, Wayne S., Kim, Youngchan, Wedel, Michel, Fong, Duncan K.H.

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A Heterogeneous Bayesian Regression Model for Cross-sectional Data Involving a Single Observation per Response Unit von Fong, Duncan K. H., Ebbes, Peter, DeSarbo, Wayne S.

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A Two-Stage Bayesian Model Selection Strategy for Supersaturated Designs von Beattie, Scott D, Fong, Duncan K. H, Lin, Dennis K. J

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A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research von Fong, Duncan, DeSarbo, Wayne

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A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data von FONG, Duncan K. H, DESARBO, Wayne S, PARK, Joonwook, SCOTT, Crystal J

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Evolutionary Preference/Utility Functions: A Dynamic Perspective von DeSarbo, Wayne S, Fong, Duncan K. H, Liechty, John, Coupland, Jennifer Chang

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